>  In the end, the writer felt they were a success on their own terms; a mix of
>  the old (distributor/booker/publicist) and the new (all of the above) would
>  be something to strive for.
>  Food for thought

agreed.
if you listen to Arin's recent interview, he totally admits they would
have done things much differently.

I guess the take away is that without their own grassroots efforts,
they would have gotten zero love from the traditional system. Imagine
how many movies die on the film circuit (which filmamkers pay to be
in), hoping to be given attention.

Arun responds here:
"Thanks for forwarding.  We've grossed more then that and way more
people have seen the film since it's been on youtube and we've sold
more DVDs since then as well.
I haven't seen the article in release print but for the most part, it
sounds like they basically get it.
But actually to date we've grossed over 130K between theatrical,
sponsorships, dvd sales to our audience and download sales.
And soon we should be talking about a TV deal thats pretty cool and
also getting the film onto more platforms."

Jay


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