It's behind a pay wall, but here's an excerpt from an article about using video to help small business thrive:
"...Mr. Torrone discovered Bre Pettis, an art teacher from Seattle who had been videoblogging about his students' art projects. Mr. Pettis, Mr. Torrone says, was like Mr. Rogers, Mr. Wizard and Bill Nye "The Science Guy" rolled into one. Make's publisher, Dale Dougherty, agreed to bring Mr. Pettis on board in early 2006 -- after seeing a video of Mr. Pettis accidentally harpooning his cellphone. "There was a bad-boy kind of thing that I liked about it," Mr. Dougherty says. "It wasn't boring." Mr. Pettis, jokes Mr. Torrone, "has been voiding the warranty of electronics ever since."
