hi,

scott beale of laughing squid twitter and blogged about a fun "rules  
of thumb" site

http://rulesofthumb.org/

i noticed that there is a category for video rules of thumb (some  
listed below)

does anyone here know any *videoblogging* rules of thumb worth sharing?

markus


RENTING VIDEO EQUIPMENT
Video equipment rents for 5 percent per day. If you're planning to  
rent equipment for more than two months, you might as well buy it.

REDUCING YOUR SAMPLING ERROR
Sampling error is an important factor in the interpretation of  
television audience ratings. To cut the sampling error by half,  
quadruple your sample size.

LOOKING GOOD ON TV
You always look 15 percent more serious on TV than you do in real  
life, so try to look 15 percent less serious when you are on camera.

LOOKING GOOD ON TV
You will look more alert on TV if you lean forward. You will look  
even more alert if you cross your legs.

FIXING YOUR FACE FOR TV
For TV appearances, match the color of your make-up to the color of  
the tip of your tongue.

SYNDICATING A TV SERIES
A television series needs to have been produced for 3 years or 80  
episodes before it is an attractive candidate for daily syndication.

ANNOUNCING THE NEWS
It takes about 1 minute to read 15 double-spaced typewritten lines on  
the air, or about 4 seconds per line.



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