Kevin:

Thanks for that.  I did little searching and came up with these:

Video Metrics packages - probably not free
There's http://www.streametrics.tv/en/
There are some other third party video metrics/tracking/analytics company -
mentioned in this post
http://judah.webanalyticsdemystified.com/category/video-analytics.

I've also heard that you can add some tracking codes to multi-media content
and track in google analytics - anyone do this?

Some points about metrics on video

http://www.masternewmedia.org/news/2008/02/29/internet_video_metrics_when_a.htm
http://www.webanalyticsworld.net/2008/03/next-generation-of-metrics-for-online.html

On Thu, Dec 11, 2008 at 8:32 PM, Kevin Lim <[email protected]> wrote:

>   Hello Beth,
> That's a great question on viewership metrics. I wish to know as well. :)
>
> I'm not as experienced as the folks here, but as a budding
> videoblogger (51 episodes), I use the no. of views from each video
> service (Youtube, Vimeo, Blip.tv) as well as Feedburner counts as my
> metric. Trackbacks and embeds would be indicators of true interest in
> my videos.
>
> My main channel is http://theorycast.blip.tv
>
> Lately there are syndication services which I've started to use which
> compile viewership across video services more conveniently, in
> particular TubeMongul.com. Only problem is that tubemongul isn't easy
> to upload content; I keep running into errors.
>
> Incidentally, they just introduced a new feature which provides even
> more stats easily. Here's their email announcement:
>
> -----
> INTRODUCING TUBEMOGUL INPLAY: RICH STATS FROM YOUR VIDEO PLAYER
>
> We are proud to announce the launch of TubeMogul InPlay, a suite of
> patent-pending video tracking tools that can be set up in any Flash
> player (including platform players like Brightcove) within minutes.
> TubeMogul InPlay is part of our Premium service and is made possible
> by our recent acquisition of in-depth video analytics startup
> Illumenix.
>
> Now, anyone hosting their own Flash video or using a platform player
> like Brightcove can track metrics like:
> - Viewed-Minutes
> - Embedded Views
> - Geographics
> - Per-Stream Quality
> - More...
>
> See http://www.tubemogul.com/about/inplay.php
> -----
>
> I know I'm just scratching the surface with how videobloggers track
> viewership, so I'd love to hear what others use as well. :)
>
> Kevin Lim
> Cyberculturalist
> http://theory.isthereason.com
> This email is: [ ] bloggable [X] ask first [ ] private
> email locator: ¥¨¥ ¸¨ ¡«µ¡¡«¨ « » » ®
>
>
> On Thu, Dec 11, 2008 at 6:50 PM, Beth Kanter 
> <[email protected]<beth%40bethkanter.org>>
> wrote:
> > Hey folks,
> >
> > I'm doing some research for a workshop on social media ROI/metrics and
> > wanted to include an overview of what's best practices and tools for
> video.
> >
> > Would appreciate answers to the following:
> >
> > * What metrics are typically tracked for social media video - either
> video
> > blogging or user-generated video to help you improve your work or
> > demonstrate impact?
> > * What are the 3-5 best blog posts about the use of video metrics?
> > * Is there a list of video metrics analytics tools or some comparison of
> > what video metrics are available at the different hosting sites?
> >
> > Beth
> >
> > --
> >
> > Beth's Blog: http://beth.typepad.com
> > Nonprofits and Social Media
> >
> > [Non-text portions of this message have been removed]
> >
> >
>  
>



-- 

Beth's Blog: http://beth.typepad.com
Nonprofits and Social Media


[Non-text portions of this message have been removed]


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