On Sun, Jan 11, 2009 at 9:13 PM, Ron Watson <[email protected]> wrote: > People will spend $5 at the gas station on a candy bar, bottle of > coke and bag of chips, and they'll do it over and over - never think > twice about it. > But to download professional instruction, to get training techniques > mainlined to them, $5 is prohibitively expensive? > Doesn't make sense to me. > I want to draw attention to that comparison very quickly and simply - > visually. > So what do I use for the comparison? Or is that entire concept bunk?
I apologize if you;ve already read the links I posted today on Micropayments, but I think they get to the meat of the problem: Clay Shirky in 2000: http://www.openp2p.com/pub/a/p2p/2000/12/19/micropayments.html Clay Shirky in 2003: http://www.shirky.com/writings/fame_vs_fortune.html Scout McCloud rebuttal: http://www.scottmccloud.com/home/essays/2003-09-micros/micros.html Yes, people spend $10 when walking out of the house. But there just isnt the culture of paying for each little click online. Doesnt mean it's not possible. You are just simply fighting the uphill battle of creating new habits. Before the Obama campaign, giving money online was a rare habit. He made it a normal part of the online experience. I dont think any of us really need convincing. Try your arguments out on your friends who arent media makers. Take a poll on who would pay to watch your videos. what hoops would they jump through to get to it...when there are a billion other websites to entertain for free. Jay -- http://ryanishungry.com http://jaydedman.com 917 371 6790
