> I have been using theora for a few years now....
> but people keep asking for mp4 versions of the videos for use on their media
> player and business want the video in some windows-centric format or on a
> CD/DVD (but don't stand the file format/codec)

I see no reason why you couldnt offer both versions. Embed the
Ogg...but offer an mp4 download link.
Or embed the Ogg version and revert to mp4 for browers that don't read it:
https://developer.mozilla.org/En/Using_audio_and_video_in_Firefox#Embedding_media

This stuff is still very new and chaotic, but its coming on strong.
When the new Firefox natively supports Ogg, I think we'll see
examples of how HTML5 enables more creativity on the page....versus
video players locking in the media.

Proof will need to be seen though.

Jay


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