On Mon, Jun 21, 2010 at 7:40 AM, Rupert Howe <[email protected]> wrote: > > I've been asked to give some feedback on iTunes podcasting from a > producer/blogger perspective. > > What's your experience of it? What would you change, and what do you > like about it? As consumers & producers? > > I have a lot of my own experiences & opinions, to do with things like > separation of content in the store from the web, discovery & > organising. And watching, especially compared with Miro. > > I know I have a lot of subscribers who watch via iTunes, but I suspect > they hardly ever comment & rarely visit the site, which I find quite > frustrating. They don't seem to take advantage of the huge amount of > metadata in the feeds. > > I'm also interested in how it affects revenue - with decreased > tracking of ads in videos and views of ads on your sites, for instance. > > Opinions gratefully received. It might make a difference! > > Rupert > http://twittervlog.tv
I don't know all the technical details, as I don't use iTunes myself, and my Podpress plugin "just works". But over 1/3rd of my audience watch the podcast version of my show, and here is the breakdown on who uses what within that: http://www.eevblog.com/images/stats/Stats-Feedburner-June10.png So only about 5% of my total audience watch via an iTunes podcast. That's not very many, but they are quite vocal. And from a content producers perspective, I have to use the Podpress plug-in in Wordpress just to cater to those 5%, to generate the iTunes compatible feed file. iTunes apparently requires it's own specific data format for the information. Why it can't just use regular RSS/XML feed information like everyone else I don't know. So for me that's the biggest gripe, you have to generate "iTunes" specific information. But hey, that's Apple for you. I get very little or no revenue from people who watch via the Podcast. I have Adsense ads on the RSS feed, and I don't know exactly how or where they show up, the clicks are a very small percentage of my total ad revenue. So I just "write off" the Podcasters as lost ad revenue. If anyone has any better ideas in that area then I'm all ears. I do try to get them over to the forum and web site for comments, but like yourself I suspect they are just part of the "silent" audience. Dave.
