Sorry, some of the links got screwed
up -- here's the correct links
On 2/11/10 10:46 AM, Harris Kornstein wrote:
Hello All,
I’m the Community Engagement and Communications
Coordinator for Frameline, one of the “crazy” (!) distributors listing
titles on Amazon at both home use and PPR price points.
As part of our
strategic planning process and keeping in line with our mission
statement, during the last year we’ve been actively exploring what it
means to increase accessibility to our films. To put it in real terms,
we wanted to respond in a meaningful way to the many emails we receive
from individuals in our communities regarding films like transparent
(http://cart.frameline.org/ProductDetails.asp?ProductCode=T487)
--
emails from folks who themselves are transgender men who
have or are giving birth to children. We recognize that individuals
are also interested in our films, that educators are seeing their
budgets slashed and that different institutions have different policies
regarding public performance rights. Ultimately, we want to
continue our work of sharing diverse images of the LGBT communities to
as broad an audience as possible, and frankly $ and literal access tend
to be the biggest barriers. Of course, we also want to cover our
expenses (as much as we can, we never do so completely) so we can stick
around.
We’re seeing that educators and libraries are purchasing our home video
DVDs, how could we not? But at the end of the day, that’s success –
folks are getting the opportunity to see queer people beyond the
mainstream representation and the communities’ histories and
contributions are being brought to light.
That being said, our sales through Amazon are a test – we want to know
how these sales are going to impact our distribution model and what the
future of our institutional sales will be. We’re going to start
looking at some of the data in the coming months and would be happy
to share it with any of you.
And just for total transparency of our various catalogs and experiments:
Really, we're looking at diversifying our delivery methods but we want
to do so in a way that's win-win for as many of us as possible.
Thanks for all the lively discussion.
Harris
--

Harris Kornstein
Community Engagement & Communications Coordinator
145 9th Street, Suite 300
San Francisco, CA 94103
P 415.703.8650 x 304
F 415.861.1404
www.frameline.org
Please note I am not in the office most Fridays.
--

Harris Kornstein
Community Engagement & Communications Coordinator
145 9th Street, Suite 300
San Francisco, CA 94103
P 415.703.8650 x 304
F 415.861.1404
www.frameline.org
Please note I am not in the office most Fridays.
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