This is interesting, because at the PLA Spring Symposium, someone had a
program on material delivery - basically saying physical items such as
books, cds and dvds, etc are on the way out because everyone wants
downloads.  It was very depressing.  

Becky Tatar
Periodicals/Audiovisuals
Aurora Public Library
1 E. Benton Street
Aurora, IL   60505
Phone: 630-264-4100
FAX: 630-896-3209
blt...@aurora.lib.il.us
www.aurora.lib.il.us


-----Original Message-----
From: videolib-boun...@lists.berkeley.edu
[mailto:videolib-boun...@lists.berkeley.edu] On Behalf Of Deg Farrelly
Sent: Friday, April 01, 2011 1:34 PM
To: "videolib@lists.berkeley.edu"
Subject: [Videolib] New proposed pricing model for streaming
"Hollywood"films

FYI
--
deg farrelly, Full Librarian
Mail Code 1006
Arizona State University
P.O. Box 871006
Tempe, AZ 85287
Phone:  480.965.1403
Email:  deg.farre...@asu.edu



Hollywood Challenges Netflix, Offers VOD Rentals NBC Bay The top studios
have agreed to rent "premium VOD" movies for $30 a pop. What does that
have to do with the Web? Everything and nothing, it appears.  On the
news, NBC Bay Area writes: "Now Hollywood is trying to circumvent the
Internet but at the same time offer its own video rental service." As
GigaOm explains, "The introduction of Home Premiere comes as Hollywood
faces sharp declines in box office revenues and theater attendance" --
for which the Web is partially responsible. "By introducing a new VOD
rental window 60 days after films have their theatrical release,
Hollywood studios are betting they can capture viewers in their homes."
All participating in premium initiative, Warner Bros., Universal and
20th Century Fox "have already succeeded in fending off companies like
Netflix and Redbox, forcing them to wait 28 days after a film bows on
DVD to offer those titles for rent through their online services,"
reports Variety. "Those same studios wouldn't mind lengthening that
window even longer and have considered pursuing such talks. "The fact
that Hollywood can try it illustrates why the movie business is faring
much better against the digital disruption that has blown apart the
music and newspaper businesses," MediaMemo explains. "Hollywood has
conditioned moviegoers to the notion of 'windows,' which gives it the
ability to charge different prices at different times in a product's
life." Adds MediaMemo: "Even if you have no idea what a window is, you
know you pay a certain amount to watch a movie in a theater, a different
price to buy it on DVD, a different price to rent it via Apple's iTunes,
or a certain amount a month to get it via Netflix, etc. ... That
flexibility is now the envy of other media businesses that are just now
trying to get there." Still "It remains to be seen if the new service
will be able to compete with the growing number of online services,"
Softpedia writes. "Netflix may be the poster child, but Amazon and
others are mak  ing good progress." Naturally, the effort is drawing
plenty of criticism and vitriol. "Hopefully [the premium initiative
will] shrivel up and die before it contaminates any other VOD
offerings," writes Gizmodo. "I'd pay $30 to watch the funeral."

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1
47875&lfe=1

VIDEOLIB is intended to encourage the broad and lively discussion of
issues relating to the selection, evaluation, acquisition,bibliographic
control, preservation, and use of current and evolving video formats in
libraries and related institutions. It is hoped that the list will serve
as an effective working tool for video librarians, as well as a channel
of communication between libraries,educational institutions, and video
producers and distributors.

VIDEOLIB is intended to encourage the broad and lively discussion of issues 
relating to the selection, evaluation, acquisition,bibliographic control, 
preservation, and use of current and evolving video formats in libraries and 
related institutions. It is hoped that the list will serve as an effective 
working tool for video librarians, as well as a channel of communication 
between libraries,educational institutions, and video producers and 
distributors.

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