Greetings:
Ragan Communications has video spots:
http://www.ragan.com/Main/Video.aspx Here is a sample:
http://www.ragan.com/Main/Video/1528.aspx
FORA.tv: http://fora.tv/subtopic/marketing
Ad Age Insights: http://adage.com/webcasts/
Businessweek Video Library (interviews):
http://feedroom.businessweek.com/index.jsp?auto_band=x&rf=sv&fr_story=984d96b04ab98ff8fa640eadafca2b83669e90b4
My video lists for:
Integrated Marketing Com (the Clio awards are well used):
http://www.ithacalibrary.com/research/delish_feed.php?folder=comlib&tag=IMC&label=Films%20for%20Integrated%20Marketing%20Communications¬es=yes
& for Public Relations
http://www.ithacalibrary.com/research/delish_feed.php?folder=comlib&tag=PR&label=Public%20Relations%20Videos¬es=yes
FFH for purchase: http://ffh.films.com/Subject.aspx?psid=1250&SubjectID=1255
Best,
Cathy
Catherine H. Michael
Communications & Legal Studies Librarian
Ithaca College Library
Gannett Center 1201, 953 Danby Road
Ithaca, NY 14850
phone: 607-274-1293
http://comlaw.wordpress.com/
On Apr 18, 2011, at 3:45 PM, McGuire, Dennis wrote:
I’ve suggested a number of distributors for questions 1 and 2 but
haven’t had much luck providing and answer for 3 and no luck at all
for 4.
Any help you can provide is greatly appreciated.
Dennis
From:
Sent: Friday, April 15, 2011 3:06 PM
To: McGuire, Dennis
Subject: Videos for Marketing Communication
Can you suggest any places Craig and I could look for videos on the
following topics?
1. Creating a Marketing Plan
2. Interviews with advertising people
3. Advertising campaign documentaries
4. Using social media with advertising campaigns
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Dennis McGuire
Head of Technical Services and Collection Development
Columbia College Chicago Library
619 S. Wabash Avenue
Chicago, IL 60605
(v) 312.369.7434
(f) 312.369.8062
VIDEOLIB is intended to encourage the broad and lively discussion of
issues relating to the selection, evaluation,
acquisition,bibliographic control, preservation, and use of current
and evolving video formats in libraries and related institutions. It
is hoped that the list will serve as an effective working tool for
video librarians, as well as a channel of communication between
libraries,educational institutions, and video producers and
distributors.
VIDEOLIB is intended to encourage the broad and lively discussion of issues
relating to the selection, evaluation, acquisition,bibliographic control,
preservation, and use of current and evolving video formats in libraries and
related institutions. It is hoped that the list will serve as an effective
working tool for video librarians, as well as a channel of communication
between libraries,educational institutions, and video producers and
distributors.
