I thought readers of this list might be interested in the following thread that 
has appeared on the Collib-L discussion list, pertaining to the use of Netflix 
in libraries.

I have removed email and address/phone information of the people who posted 
these comments, tho their names and institutions are identified.

I responded to the list with a comment this evening.  My response  is at the 
bottom of this post.

--
deg farrelly, Full Librarian
Mail Code 1006
Arizona State University
P.O. Box 871006
Tempe, AZ 85287
Phone:  480.965.1403
Email:  [email protected]


------ Forwarded Message


Date: Wed, 27 Apr 2011 08:59:21 -0400
From: Melora Norman
Subject: [collib-l] RE: Netflix and academic libraries

I just attended a really great NERCOMP workshop on fair use:

http://www.nercomp.org/events/event_single.aspx?id=6457

Down toward the bottom are several links to materials from the workshop, which
I highly recommend as context for this conversation.  I first saw one of the
presenters, Peter Jaszi, at IFLA in Boston years ago; he opened my eyes to
librarians' responsibility to exercise and therefore strengthen our fair use
rights.  Key to understanding copyright and fair use are understanding that
copyright was intended to encourage creativity, not squelch it.

I would therefore disagree with Meredith's absolutist stance, which seems to
assert that publishers and other rights holders have the unqualified right to
assert the exact terms under which we may or may not access or use content for
educational purposes.  For instance, if I am going to purchase a DVD to check
out of the library--which may be used in a classroom--the vendor does not
necessarily have the unqualified legal right to require that I pay their $500
"limited public viewing" fee as opposed to purchasing the "home use" version
for $20.  I'm not commenting on Netflix in particular, just suggesting that a
nuanced approach to fair use is very important for libraries.

One of the things that Professor Jaszi asked us to do is bring back to our
colleagues a request that we all participate in an ARL initiative to identify
best practices in fair use:

http://www.arl.org/pp/ppcopyright/codefairuse/index.shtml

As in any matter dealing with matters affecting the flow of information in a
democracy, there are a great many variables, and no easy answers.

Melora
<http://www.centerforsocialmedia.org/fair-use>
Melora Ranney Norman, director
Dorothy Webb Quimby Library @Unity College

<snip>

________________________________
From: Colleen Harris
Sent: Monday, April 18, 2011 5:36 PM
To: Collections List
Subject: [collib-l] RE: Netflix and academic libraries

A really great post by Meredith Farkas on the Netflix issue in academic
libraries on her blog with some great citations to various other
arguments/practices  is posted at:
http://meredith.wolfwater.com/wordpress/2010/09/18/netflix-in-libraries-and-hyp
ocrisy/

Colleen  S. Harris
Head of Access Services & Assistant Professor
Lupton Library
University of Tennessee at Chattanooga



From: Susan Montgomery
Sent: Monday, April 18, 2011 9:20 AM

To: [email protected]
Subject: [collib-l] Netflix and academic libraries


Hello all, I remember seeing a discussion about Netflix accounts held by
academic libraries.  Was it on this listserv?  I searched the archives without
success.  Does any library have any experience subscribing to Netflix?
Thanks.
Susan Montgomery

Susan E. Montgomery
Public Services Librarian/Assistant Professor
Olin Library
Rollins College



My response to the list:

Subject:  Fair use, copyright exemptions, and contract law with video

Melora is right in part.  Materials purchased are governed by the rule of first 
sale, which allows libraries to loan materials, and other services to rent 
them.  If a video is available for purchase in the home market, that video can 
be used in the classroom under terms of US Copyright law that * exempts * 
classroom screenings under specific conditions from the requirement of public 
performance rights.

This is not a question of fair use, but a specific provision of US Copyright 
law.  If, however, the video is distributed by a sole distributor with tiered 
pricing (one price for individuals, another price for public libraries, a 
different price for colleges, etc.), the purchase more likely falls under 
contract law.  And contract law trumps copyright.  You might find a workaround 
to purchase a copy priced for an individual, then donate it the collection, or 
receive a reimbursement for having done so, but now we are venturing into areas 
of ethics.

Melora is not directing comment to Netflix in particular, but since that is the 
subject line and reference point for the post, it bears mentioning that the 
question of libraries using Netflix is also a matter of contract law.  The 
subscription is an agreement, with terms of service that are explicit in 
indicating that the contract is for personal / noncommercial use.


VIDEOLIB is intended to encourage the broad and lively discussion of issues 
relating to the selection, evaluation, acquisition,bibliographic control, 
preservation, and use of current and evolving video formats in libraries and 
related institutions. It is hoped that the list will serve as an effective 
working tool for video librarians, as well as a channel of communication 
between libraries,educational institutions, and video producers and 
distributors.

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