Hi Actually this is more the studios' new service, Ultraviolet, which WalMart is just recently facilitating.
It is very much a single hoome-user model, in which they are trying to get consumers to begin buying physical DVDs with the "promise" that they can watch them on any devices through VUDO. This to counteract the trends towards streaming and renting that is lowering profit margins. Note that the digital code is _not_ intended to be unbundled with the disc. People have been trying to sell the codes on ebay with interesting pushback from the studios: http://www.webpronews.com/ultraviolet-code-crackdown-starting-on-ebay-2012- 04 Is using the digital code/ "copy" for other than home use (in other words, in a classroom setting) by the original purchaser of the DVD in question an infringement of copyright? Interesting times. - - Roger Brown Manager UCLA Instructional Media Collections & Services 46 Powell Library Los Angeles, CA 90095-1517 office: 310-206-1248 fax: 310-206-5392 [email protected] On 4/26/12 11:45 AM, "Borden, Lisa M." <[email protected]> fashioned the following lines: >All: > >We're getting some questions about this new service provided by Wal-Mart: > >http://www.pcmag.com/article2/0,2817,2401511,00.asp > >Are any faculty or students on your campus buying into it? > >Thanks, > >Lisa M. Borden >Serials & Electronic Resources Librarian, Section Head >UTEP Library - Acquisitions >PH: (915) 747-6709 >E-Mail: [email protected] > VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
