Long overdue, and something that Stephen Rhind-Tutt at Alexander Street Press 
has been addressing in his presentations for years.

After a cursory read, I think these are sound guidelines overall, but will 
present an enormous problem for student use.  More important for scholarly use, 
I think.

Some of the items called for may be hard to locate on a physical media item, 
for example, the catalogue number.  And the differentiation of whether an item 
is viewed, viewed online, accessed from an archive, etc.  will definitely cause 
some hair pulling.

It's a start… tho I suspect it will be a long time before MLA and APA adapt 
such detailed guidelines.

-deg


To: "[email protected]<mailto:[email protected]>" 
<[email protected]<mailto:[email protected]>>

Dear Colleagues,
This audiovisual citation news from the IASA list might be of interest to many 
of you.  I am forwarding this from my colleague audio engineer, Bruce Gordon.
New Audiovisual citation guidelines were published today by the British 
Universities Film & Video Council (BUFVC). The guidelines cover film; 
television programmes; radio programmes; audio recordings; DVD extras; clips; 
trailers; adverts; idents; non broadcast, amateur and archive material; 
podcasts; vodcasts and games.
>From the BUFVC presss release 
>http://bufvc.ac.uk/2013/03/27/audiovisual-citation-guidelines-launched-today:
In the era of YouTube, podcasts and vidcasts new pioneering guidelines, 
launched today, will be crucial for students, researchers and academics when 
they cite moving image and sound sources, or provide advice on referencing them.
The British Universities Film & Video Council’s (BUFVC) guidelines respond to 
the 2011 Jisc report, Film and Sound in Higher and Further Education: A 
Progress Report with Ten Strategic 
Recommendations.<http://filmandsoundthinktank.jisc.ac.uk/>
The report found that despite the exponential increase in the use of 
audiovisual material in teaching, learning and research in higher and further 
education, existing guidelines for the referencing of moving image and sound 
are often insufficient as they are based on standards developed for the written 
word. This has the effect of discouraging the citing of moving image and sound, 
as well as creating barriers in its discovery, use and reuse.
Professor John Ellis, professor of media arts, University of London: “Citation 
exists so that youcan find the source of any quotation. The rules have long 
since been worked out for print sources. However, for moving image and sound, 
no one quite knows what to do, so references are usually imprecise and 
sometimes left out completely. This guide now makes it possible for any writer 
(even a student) to lead their readers to the exact audiovisual source they are 
discussing. It might seem a simple problem to solve, until you realise that 
there are a multitude of different types of audiovisual source!”
The guidelines can be downloaded from
http://bufvc.ac.uk/avcitation/guidelines
 ------------------------------------------
Richard Ranft
Head of Sound and Vision,
The British Library,
96 Euston Road,
London NWI 2DB, UK.

VIDEOLIB is intended to encourage the broad and lively discussion of issues 
relating to the selection, evaluation, acquisition,bibliographic control, 
preservation, and use of current and evolving video formats in libraries and 
related institutions. It is hoped that the list will serve as an effective 
working tool for video librarians, as well as a channel of communication 
between libraries,educational institutions, and video producers and 
distributors.

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