Laura

It's important to have an historical perspective.  At the time of the AULC
PDA pilot with FMG the ONLY option for acquiring streaming videos was
title by title selection.  There were no other models out there.

In fact, there was little out there in streaming periodŠ since FMG was the
only company making streaming readily available at the time.

My understanding is that the PDA pilot resulted in FMG changing how it
licensed content from their providers, and once that was done, a
subscription model seemed to offer a clear advantage.

That PDA is emerging now demonstrating that there is room in the market
for multiple pricing models. I do not know the details of the Alexander
model yet, and only a little about the Kanopy model.  Are there other
distributors using PDA models out there?

I think there are still other models worth developingŠ No one offers a
"bookshelf" model, such as that offered for Safari ebooks.  And I am
certain there are other models yet to be developed.

One thing seems clear to me thoŠ streaming is here to stay.

-deg

deg farrelly, Media Librarian
Arizona State University Libraries
Hayden Library C1H1
P.O. Box 871006
Tempe, Arizona  85287-1006
Phone:  602.332.3103

---

http://tinyurl.com/AboutNMM
To market, to market, to find some fresh filmŠ
I'm attending the 2013 National Media Market, November 3-7
In Charleston, South Carolina.  See you there?




 


On 8/9/13 8:22 AM, "[email protected]"
<[email protected]> wrote:

>
>Deg - Thanks for sharing your experience!  It is interesting that the
>AULC pilot resulted in the demise of the only PDA model for streaming
>video.  Are you able to or interested in sharing why, especially since it
>sounds like ASP is doing the same?
>
>I know that some of the PDA models require an upfront price before the
>PDA begins.  
>
>1) Do you, or anyone else on the list, know if upfront costs are common
>with PDA models?
>2) And does Hoopla have a flat price to start the service first, before
>the pay-per-view begins?
>
>Thanks so much for everyone's sharing information on these business
>models.
>
>Regards,
>
>Laura
>
>Laura Jenemann


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