If you missed the acts-eforum this week, you missed a great exchange.  ALCTS is 
the ALA division that deals with Acquisitions and Tech Services.

I saw messages from several we see on this list:  Cameron Cox, Scott Spicer, 
Barb Bergman.

Below is the summary of Day 2

deg farrelly, Media Librarian
Arizona State University Libraries
Hayden Library C1H1
P.O. Box 871006
Tempe, Arizona  85287-1006
Phone:  602.332.3103

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To market, to market, to find some fresh film…
I'm attending the 2013 National Media Market, November 3-7
In Charleston, South Carolina.  See you there?



Subject: [alcts-eforum] Day 2 Summary: Streaming Media: Acquisition, Discovery, 
and Usage Data


Topic 5 focused on the discovery of streaming titles and collections.  The 
desire to make streaming materials discoverable was evident in all of the 
responses.

  *   MARC records - When feasible, many libraries use MARC records as one 
point of access and discovery.  These may be at the title level, the collection 
level, or both.  The two common ways for title level access is via vendors 
supplying MARC records and via copy and original cataloging of records.  It was 
noted that there is an inconsistency in the quality of MARC records, based on 
the vendor supplying them.  One individual noted that they offer separate 
records for the hard copy and streaming format of titles, when both exist in 
their offerings.

  *   Databases - Streaming collections might also be cataloged as databases 
for discovery.

  *   ERMs - Some libraries track titles and/or collections in their ERM for 
public display.

  *   OpenURL link resolvers - Some streaming collections are discoverable via 
openURL linking, including Alexander Street Press.

  *   Discovery tools - Some streaming collections are discoverable search 
tools such as EBSCO Discovery Service or Summon

  *   Guides - And many libraries use guides for discovery and promotion of 
streaming collections.  Some guides were offered as examples by e-forum 
participants:http://libguides.asu.edu/streamingvideo, 
http://connect.ala.org/node/183711, http://guides.lib.washington.edu/streamvid


Topic 6 was about the promotion of streaming media.  Ideas for promotion 
included librarians informing their faculty of streaming collections, the use 
of digital signage, promotional videos, links to guides, stickers on DVDs 
advertising the same content via streaming, and posters.  Deg Farrelly from 
Arizona State University Libraries shared this link showing posters and a slide 
used for digital signage: http://tinyurl.com/streamingpromotion.


Topic 7 focused on the streaming media usage and assessment.  It was expressed 
that there is a need for standardized metrics for and delivery of streaming 
usage statistics.  In terms of vendor hosted streaming content, some vendors 
supply detailed usage reports, some provide mediocre usage reports, and some 
provide nothing at all.  The preference for usage statistics to be provided 
dynamically was expressed, and the strong need for title level usage statistics 
was identified.  In terms of locally hosted streaming content, platforms such 
as ShareStream were mentioned as offering usage tracking.


Other topics brought up included: TEACH Act/fair use, PDA, integrating media 
into reference resources, and video servers/hosting.


To review all of the discussion, see the list archives: 
http://lists.ala.org/wws/arc/alcts-eforum/2013-08/ .  Thank all of you for 
participating in this streaming media e-forum with your ideas and experiences.

--
Susan Marcin
Head of Electronic Resources Management: Technologies & User Experience
Columbia University Libraries/Information Services
smar...@columbia.edu<mailto:smar...@columbia.edu>
VIDEOLIB is intended to encourage the broad and lively discussion of issues 
relating to the selection, evaluation, acquisition,bibliographic control, 
preservation, and use of current and evolving video formats in libraries and 
related institutions. It is hoped that the list will serve as an effective 
working tool for video librarians, as well as a channel of communication 
between libraries,educational institutions, and video producers and 
distributors.

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