i wonder how verchal reality will be used for the blind or if that is a
strickley vishual thing since it is not as if apple can conjer stuff that is
tactile out of thin air. from Mich.
-----Original Message-----
From: Pete Nalda
Sent: Wednesday, June 21, 2017 3:48 PM
To: [email protected]
Subject: Re: How Apple leapt ahead of Google, Facebook and Microsoft on A
R - CNET
There was an app one Time on Android called "The Voice", once that used
augmented reality with the phones camera to analyze textures on the ground
when walking, along with gps functions spoken out. Maybe AR on the iPhone
could be used in such a Manner.
Egun On, Lagunak! (basque for G'day, Mates
Louie P (Pete) Nalda
MySpace.com/musikonalda
Facebook.com/lpnalda
Linkedin.com/in/lpnalda
Twitter: @lpnalda
On Jun 21, 2017, at 1:24 PM, Kramlinger, Keith G., M.D.
<[email protected]> wrote:
This is interesting, but does anyone have an idea how VR or AR could
benefit blind people? I understand that it is exclusively visual. Thanks,
Keith
-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf
Of M. Taylor
Sent: Wednesday, June 21, 2017 1:00 AM
To: [email protected]
Subject: How Apple leapt ahead of Google, Facebook and Microsoft on A R -
CNET
CNET News - Tuesday, June 20, 2017 at 8:16 AM
How Apple leapt ahead of Google, Facebook and Microsoft on A - CNET
Augmented or so-called "mixed" reality brings digital objects into the
real world.
GIF by Sean Hollister/CNET
We knew Apple CEO Tim Cook was keenly interested in virtual reality (VR)
and augmented reality (AR). But earlier this month, Apple finally -- and
openly
-- revealed its plans to the world.
Apple dedicated a significant portion of its Worldwide Developers
Conference
(WWDC) to ambitious new plans to bring VR to your Mac, and A R to your
iPad and iPhone.
Like Facebook, Google and Microsoft -- each of which also showcased A R
and VR plans at recent dev conferences, too -- Apple is now part of a
battle for what the future of computing might look like.
And whether it's transporting you to faraway or imaginary places with VR,
or making virtual objects appear out of thin air with A R , the company
suddenly has skin in the game that it didn't just last month.
Apple's success is still far from guaranteed -- but it already seems like
the company has some key advantages.
Apple didn't reply to requests for comment for this story.
Apple's A R tech works remarkably well
WWDC was the first time Apple publicly demonstrated its A R tech -- and
yet, it may already have the upper hand. Apple's A R Kit doesn't
necessarily work any better than, say, Google's Tango -- but Google
requires special phones bristling with optical sensors.
We totally weren't expecting A R to be anywhere near this good with only
the single camera of an off-the-shelf iPhone:
Overall, Apple's technique seems to do a pretty bang-up job of placing
virtual objects into the real world, without even taking advantage of the
second camera on the iPhone 6S Plus and iPhone 7 Plus. (At WWDC, Apple
announced that developers will soon be able to integrate calculations from
that second camera, too.) Plus, the tech doesn't only work in Apple's
demos at WWDC: Developers who've installed the new iOS 11 preview build on
their own iPhones and iPads A R e uploading YouTube videos that show it
works in the varying environments and lighting conditions of the real
world, too.
An A R marketplace that's already millions strong While not every recent
iPhone or iPad will be able to run A R apps, millions upon millions A R e
already eligible -- and presumably, every new iPhone and iPad from here on
out. You can't say the same about Google's A R initiative, which not only
has to convince each Android hardware partners to put a big, presumably
costly Tango sensor module in the back of their phones, but also sell
consumers on those specialized handsets instead of sleeker ones without.
So far, only two Tango phones exist, of which one was a flop, and the
other set to be a Verizon exclusive in the US this summer.
What if Google adopts a simpler, single-camera A R technique too? Android
runs on so many different phones and software revisions that it might be
hard to catch up. It could be even more of a challenge for A R rivals
Facebook, Microsoft and Snapchat, which have to build apps that run on top
of iOS and Android since they don't have popular phones of their own.
Quiet launch buys time
Apple's original iPhone didn't kick off the smartphone: it was predated by
the BlackBerry, the Palm Treo, Windows Phones and other devices.
James Martin/CNET
Despite its reputation as an innovator, Apple has a long history of being
fashionably late to the party. "For us, it's never been about being first
to anything," Cook said in a WWDC interview with Bloomberg.
"We didn't have the first MP3 player. We didn't have the first smartphone.
We didn't have the first tablet," he continued, explaining why the
company's new HomePod smart speaker -- unveiled alongside A R and VR
announcements -- was A R riving so long after Amazon's Echo and Google
Home. "It's not about being first. It's about being the best."
In almost all those cases, Apple revealed its products with a flashy
presentation to drum up consumer excitement. The company's move to A R
and VR isn't quite the same; A R and VR A R e being telegraphed even
earlier so app developers can begin to tinker A R ound with the tech, and
so new hardware and accessories can be lined up without piercing the veil
of secrecy.
That's important, because so far, Apple's demos don't feel like game
changers. An interactive Star Wars VR scene from Lucasfilm's Industrial
Light & Magic division? Cool, but you've been able to download a similar
one for VR-ready Windows PCs for months now. A slightly more realistic
Pokemon Go? Great, but that's so 2016.
And while Apple's A R demo (from Peter Jackson's company Wingnut A R )
was graphically quite impressive, it wasn't interactive.
But Apple didn't necessarily need to wow right out of the gate. Whether
it's the next iPhone (expected in September) or even a rumored future
standalone set of "Apple Glasses," there A R e still opportunities to
deliver Steve Jobs-level oomph to millions upon millions of mainstream
Apple fans who don't follow developer conferences to begin with.
Apple's VR stance is less clear
While Apple may have leapfrogged the pack on A R , its VR lead is a bit
less sure.
To start: Apple execs didn't say the word "game" even once during the VR
portions of the June 5 WWDC keynote. Even that slick Star Wars demo with
Darth Vader was showing off how Lucasfilm can build VR experiences on the
Mac, not necessarily how Mac owners will be able to experience such things
for themselves.
And while Epic Games founder Tim Sweeney tells CNET that Mac users will be
able to get VR games through Valve's Steam game platform, it's not clear
if developers will hop on board. (Valve didn't respond to a question about
whether it would commit to bringing its own upcoming VR games to Mac.) If
Apple is indeed creating a consumer market for VR experiences on Mac, it's
doing so slowly. According to chipmaker AMD, Mac owners will need a Radeon
Pro 580 or better for VR. Those graphics chips only appear in the single
most expensive configuration of Apple's new iMac ($2,300), or the even
pricier $5,000 iMac Pro coming in December, meaning the entry point for VR
will be even more expensive for Mac than Windows to start.
Instead, recent MacBook Pro and new iMac owners will be able to plug in an
external AMD-powered graphics dock for roughly $600 to get a similar level
of performance -- but consumer support for external graphics won't A R
rive until early 2018. There's also no word from Nvidia on whether its
popular rival video cards will work.
Still, Apple just signaled that now is the time to invest Even if Apple
isn't promising that iPhone and Mac end users will bend reality anytime
soon, the mere fact that Apple is finally committed is a big deal for
developers.
Now, they don't need to wait and wonder whether Apple will come along with
a bigger, better, more refined idea that disrupts their entire business --
as Apple will often do.
And if those devs decide to invest, Apple now offers the hardware they'll
need to invest in -- which had been conspicuously missing until now. Brian
Blau, an analyst at Gartner, says, "If anything changed, it's that Apple
now has more advanced Mac desktops and laptops that will officially
support advanced interactive and real-time graphics capabilities, and that
has to be good news for app and content developers who really want to use
Apple products."
Says Epic's Sweeney: "I see Mac as now a first-class VR platform that's
going to grow enormously and potentially be the most consumer friendly way
to bring VR to the masses of computer users. I expect the industry to
flock to it."
By flipping the A R /VR equation, Apple may take the lead
Google Glass had companies aim for a A R future that wasn't there yet --
and maybe still isn't.
Sarah Tew/CNET
It's unclear, however, how much VR will matter now. Industry experts and
sales forecasts have mostly agreed: VR tech is really just a stepping
stone to A R , at least in the long term. Disney CEO Bob Iger is more
excited for A R -- as is Apple's Tim Cook.
But originally, augmented reality seemed difficult to build for consumers.
Companies like Microsoft, with its HoloLens headset -- not to mention
Magic Leap -- were having an awful hard time building compelling
see-through augmented reality headgear that regular people would actually
want to wear.
Facebook showed some promising A R filters for phones, but said it's
years away from standalone A R hardware. Google, again, is struggling to
get Tango A R phones on the market.
Then, along comes Apple with a revelation: millions upon millions of
iPhones can be augmented reality devices now, with no need for specialized
hardware.
Rivals who thought they were ahead of the game by building out a VR
ecosystem may find themselves eating Apple's dust.
Sure, Apple's definition of augmented reality is a simpler, older
definition than most. For now, it's a picture window you keep in your
pocket, rather than a set of glasses you wear.
But once iOS 11 hits later this year, Apple developers will have millions
upon millions of those picture windows able to display images that will
make last year's Pokemon Go look as quaint as Donkey Kong or Pac-Man.
Now they -- and Apple -- just need to give us something cool to play with.
Disclosure: Sean's wife works for Facebook as a business-to-business video
project coordinator.
WWDC 2017: See everything Apple announced at this year's developer
conference.
https://www.cnet.com/news/apple-augmented-reality-advantages-wwdc-2017/#ftag
=CAD590a51e
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