No wonder the adoption rate in the US is slower when the majority of credit cards still are not chip cards. Whenever I have american tourists at my store which in the summer month is quite often the majority still have to sign for their transaction and not enter a PIN. Here almost everybody including most smaller merchants already has contactless terminals and for transactions under $100 I can simply tap my credit card on the terminal, if it's a larger transaction I insert the card just like a debit card and enter my Pin. When Apple Pay came to Canada it basically worked instantly at all the terminals as long as the bank/card processor was on board. In the beginning most of the big ones were, by now even more support Apple Pay and it's rather the exception than the norm that I can't pay using my iPhone or Apple Watch.
Regards, Sieghard -----Original Message----- From: viphone@googlegroups.com <viphone@googlegroups.com> On Behalf Of M. Taylor Sent: Sunday, August 12, 2018 6:06 PM To: viphone@googlegroups.com Subject: Apple Pay has over 252M users globally, more popular internationally than US, 9 to 5 Mac Apple Pay has over 252M users globally, more popular internationally than US By Chance Miller Following a positive outlook on Apple's earnings call last week, Loup Ventures is out today with an in-depth look at the state of Apple Pay. Currently, Loup Ventures estimates that just 20 percent of global smartphone users rely on their phone as a wallet, but it expects that number to rise to 80 percent. Gene Munster of Loup Ventures estimate that Apple Pay currently has over 252 million users, which comes out to 31 percent of the active iPhone install base. While Apple itself doesn't break out Apple Pay users, Tim Cook touted on the company's earnings call last week that there were over one billion Apple Pay transactions during Q3 2018. Munster predicts 200 percent transaction growth next year. Further, Munster estimates that Apple Pay adoption is accelerating quicker overseas than in the United States - with 85 percent of users being international, compared to just 15 percent in the United States. With the addition of new countries, it makes sense that international has been the key driver to the Apple Pay story. There are currently 24 countries where Apple Pay is accepted, soon be 25 with the addition of Germany later this year. We now estimate total Apple Pay user base at about 253 million (International at 215m, US at 38m). However, Munster believes that Apple Pay is too small to move Apple's overall Services business - accounting for just 1-2 percent of Services revenue. Going forward, however, Munster writes that Apple has several advantages over competing platforms when it comes to branding the iPhone as a digital wallet: Apple has several advantages to brand the iPhone as the premium digital wallet given its ability to integrate payments into both mobile and desktop operating systems, use its brand to win accepting retailers and supporting banks, and reassure users that transactions are secure and private. Separately, Apple Pay is the only digital wallet with all five payment pillars: mobile, desktop, in-app, peer to peer, and point of sale. Apple has recently been increasing its marketing focus on Apple Pay, including the peer-to-peer payment aspect of Apple Pay Cash. This trend, as Munster notes, will likely only continue over the coming months. Original Article at: https://9to5mac.com/2018/08/09/apple-pay-adoption-loup/ -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at caraqu...@caraquinn.com The archives for this list can be searched at: http://www.mail-archive.com/viphone@googlegroups.com/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to viphone+unsubscr...@googlegroups.com. To post to this group, send email to viphone@googlegroups.com. Visit this group at https://groups.google.com/group/viphone. For more options, visit https://groups.google.com/d/optout. -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at caraqu...@caraquinn.com The archives for this list can be searched at: http://www.mail-archive.com/viphone@googlegroups.com/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to viphone+unsubscr...@googlegroups.com. To post to this group, send email to viphone@googlegroups.com. Visit this group at https://groups.google.com/group/viphone. For more options, visit https://groups.google.com/d/optout.
