Apple Watch Series 4: A big leap for the Digital Crown

Michael Steeber

The original Apple Watch is one of my favorite Apple products of all time. 
>From the day it was introduced in September 2014 until launch day in April 
2015, I eagerly awaited its arrival at my door. Week after week, I poured 
through every image and line of text on the Watch webpage, studying each band 
design and finish option.

I followed along as Apple showed off the Watch in Paris and Milan, and as 
celebrities posted photos of their exclusive band colors. Special Apple Watch 
shops opened, and I was thrilled by the stunning window displays installed 
across the world. By the time I had my own watch in my hands, I felt like an 
expert on it.

I splurged on the original 42mm stainless steel model with a Milanese Loop. It 
was a great watch, but the sticker shock never wore off and I was hesitant to 
replace it until I felt like I had extracted all of the value I could from it. 
This year I decided it was finally time to make the upgrade, and purchased the 
44mm gold stainless steel Series 4 with matching Milanese Loop.

The Digital Crown

In May 2015, I reviewed the Apple Watchas a design object. I was particularly 
impressed by the Digital Crown, which was then an entirely new way to interact 
with notifications and apps:

“It’s my favorite part of the design of the device, and I find myself idly 
spinning it around, even when the watch’s display is off.”

With Series 4, the Digital Crown has taken a significant leap forward and 
become an even more important component of the Apple Watch story.

At the Apple Watch reveal in September 2014, Tim Cook discussed Apple’s major 
user interface innovations over the last several decades. The original 
Macintosh popularized the mouse, the iPod introduced the click wheel for 
navigation, and multitouch on the iPhone made using a touchscreen feel natural.

The Digital Crown was positioned as the next transformative input device. “With 
every revolutionary product that Apple has created, a breakthrough in user 
interface was required… The Apple Watch required the same kind of carefully 
deliberate consideration,” Cook said.



While I loved the first-generation Digital Crown as a physical object, I failed 
to grasp its gravity in Apple’s long-term strategy for the Watch. After all, it 
was just a new way to scroll, right? Four years later, Apple’s initial 
aspirations have proved prescient. The Digital Crown isn’t just an input 
device, it’s now an interactive tool that provides contextual feedback to guide 
you through interfaces. Critically, it’s also becoming key to unlocking new 
health data.

Apple says the crown on Series 4 has been totally re-engineered and now houses 
21% more components, including a titanium electrode. From the outside, you 
might never know. A red ring has replaced the full red dot capping the crown on 
cellular watches. The engraved tick marks circling the device now extend across 
the full depth of the dial. The crown is a little thinner, too, but none of 
these changes betray new functionality.

Haptics

In my original review, I focused strictly on industrial design and failed to 
mention watchOS at all. This was a mistake, since the experience of the 
hardware is so closely tied to the software. With watchOS 5 and Series 4, the 
integration is deeper than ever before.

It takes just one scroll to feel what’s new. The Digital Crown now offers 
continuous haptic feedback. On previous Apple Watches, you’d feel a small bump 
when scrolling to the end of a list. With Series 4, every interaction has been 
transformed to feel more like a satisfying mechanical dial. Scroll through a 
list, and tiny haptics and sounds guide you through. Flip through your recent 
apps, and more substantial taps add weight to each card. The crown isn’t 
actually rotating differently, but it feels like it is.

This feedback is my favorite part of the Series 4. It makes the crown feel 
alive, and even makes using the Apple Watch more fun. I want to interact with 
it. As software updates slowed down my old watch, I gradually stopped using 
apps and started turning off features to preserve battery life and my own 
sanity. Navigation became frustrating, and even the simplest tasks felt choppy 
and stuttering. To me, using the Series 4 is almost like experiencing the Apple 
Watch for the first time again.

When I pick up my old watch, its Digital Crown now feels broken. The mechanism 
has stiffened with age, and the lack of feedback is jarring. If you’ve ever 
pressed the solid state home button on an iPhone while it’s powered off, the 
sensation is similar. Apple offers an option to turn off the Haptic Crown, but 
I’d never consider it.

In many cases, haptics add an unparalleled level of precision to navigation. 
Apple has mapped the tiniest bits of feedback – I’ll call them “ticks” – very 
tightly around the dial. The result is a sensation of extremely direct 
manipulation. It’s luxurious. Secondary haptics – I’ll call these “thumps” – 
are much heavier and used to indicate the end of a list or separations between 
units of information.

While this feedback can be highly satisfying when implemented correctly, the 
behavior doesn’t always feel consistently applied across the system. Apple 
warns about this in its own watchOS Human Interface Guidelines: “Exercise 
restraint when using haptics. Use haptics to draw attention only to important 
events. The overuse of haptic feedback can cause confusion and diminish the 
usefulness of that feedback.”

(Don’t worry, I closed my rings.)

As my colleague Benjamin Mayo more eloquently described it to me, the 
disconnect happens when you lose 1:1 tracking between the motion of your finger 
on the crown and the motion of content onscreen.

To illustrate this, let’s compare common types of feedback offered during 
different interactions on the Apple Watch. In notifications and apps like 
Activity, scrolling the main “body” of the content is accompanied by ticks (the 
Activity app has changed its behavior in watchOS 5.1 beta.) This is my favorite 
kind of feedback, and reminds me of using the date and time pickers on an 
iPhone. A thump indicates the bottom of the view.

Scroll a list of buttons or cards like in the World Clock, and thumps indicate 
each item as it comes into focus. There is no feedback to tell you when you’ve 
hit the bottom of the list. While I conceptually understand why and where these 
different haptics are offered, the inconsistency is jarring in my mind. This 
feeling hasn’t lessened with time and experience using the watch.

Part of the issue is that some haptics feel incorrectly weighted. When moving 
through a list of cards or buttons, there is a “dead zone” of input between 
beginning to scroll and an action happening onscreen. This is especially 
notable when cycling through cities in the World Clock, where scrolling seems 
to require excessive effort. You’ll have to give the Digital Crown nearly a 
full rotation without a supporting animation or haptics to guide you before the 
next city clicks into place.

A similar problem is found in Siri Wikipedia results, where text is treated 
like blocks of content. Scrolling the crown through a large section feels 
unresponsive until suddenly, an entire paragraph clicks in and out of view, 
making it impossible to read. This isn’t an issue with the speed of the 
processor, it’s a problem with how haptics are applied.



Apple Human Interface Designer Chan Karunamuni discussed the significance of 
appropriate feedback in an excellent WWDC talk this year on Designing Fluid 
Interfaces: “It’s important for an interface to respond satisfyingly to every 
interaction. The interface is signaling to you that it understood you. It’s so 
important for the interface to feel alive and connected to you.”

The fluid interface introduced with the iPhone X has spoiled moving between 
apps on the Apple Watch, too. Pressing the crown no longer feels clever; it 
feels slow and clumsy. I’d much rather move between apps with a lightweight 
movement. As I noted in a Twitter thread, determining the right gesture for 
this interaction would not be an easy task.

Thankfully, Apple can change the behavior of haptic feedback at any time, if it 
chooses. The Digital Crown hardware itself is fantastic.

Sensors

Haptics and appearance are only part of the Digital Crown’s story with Series 
4. Later this year, Apple will ship an ECG appthat allows anyone to generate an 
electrocardiogram by just holding their finger on the electrode built into the 
crown. While we can’t yet test the feature to see how it performs, the 
implications of making this kind of health data more accessible could be 
profound. We’ve already seen countless stories of lives being saved thanks to 
the Apple Watch’s heart rate alerts, and the ECG app could represent a similar 
turning point.



The new Digital Crown works in tandem with an improved Optical Heart Sensor on 
the back of the Series 4. Earlier Apple Watches used four separate photodiodes 
and green and infrared LED lights. The new sensor takes the form of a singular 
point of green light surrounded by concentric circles. While I was always a fan 
of the design of previous Apple Watches backs, the new sensor manages to feel 
even more precise and technical with less visual clutter.

Since the Apple Watch Series 4 is thinner than its predecessors (aside from the 
original model), you’ll probably notice it sits more comfortably on your wrist. 
Even coming from the first-generation watch, I found this to be true. The 
difference is almost imperceptible, but the Optical Heart Sensor feels flatter. 
Combined with its reconfigured photodiodes, less green light spills out from 
under my wrist when the watch is taking a heart rate measurement.

Display

As the years ticked by, my original watch’s physical design aged more favorably 
than its internals and software. Even today, it’s a beautiful watch with one 
exception: the display.

It’s astonishing how an improvement to existing technology can instantly make 
everything that came before it look ancient. It happened last year with the 
edge-to-edge display on the iPhone X, and the same is true this year on the 
Apple Watch. In addition to the rounded corners and larger viewing area, I’m 
also experiencing for the first time the brighter display technology introduced 
with the Series 2 in 2016.

More pixels would be meaningless if not put to good use. That’s why I’m glad 
Apple built the new Infograph Modular face. On my original watch, I chose to 
use a modified version of the Photo face with a pattern of my own design. I 
missed the utility of complications, but was never satisfied with how the 
original Modular face looked. Fixed analog faces feel antithetical to the idea 
of the limitless display of the Apple Watch.

Infograph Modular combines the modernity of a digital face with the beautiful 
detailed complications previously reserved for analog faces. Using it makes my 
wrist feel like a tiny powerful dashboard. It’s fresh, connected, and 
sophisticated. Switching away from the Photo face alone has hugely increased 
the value of the Apple Watch in my life.



Milanese Loop

The Milanese Loop is the only Apple Watch band I’ve ever owned. I’ve worn it in 
tons of scenarios – at home, traveling, in an office environment, for formal 
events, hiking in the desert, and camping in a tent. I’ve always found it to be 
perfectly comfortable, and the weight has never bothered me.

When the time came to pick a band for my Series 4, the gold Milanese Loop was 
the obvious choice. I’ve been waiting for a version in an affordable polished 
gold finish since the first Apple Watch Edition. If you’re familiar with the 
Milanese Loop from previous Apple Watches, expect the same experience for 
Series 4 – with one caveat.

Apple has slightly tweaked the design of the loop to allow the magnetic clasp 
to be removed from the lug on one side. The original band could not be 
separated. Some have speculated that this will make the band easier to use with 
the unreleased AirPower wireless charging mat. You shouldn’t notice much of a 
change in day-to-day use, but it is something to keep in mind for safety as you 
handle your watch.

I was slightly disappointed to find that the Milanese Loop will still 
occasionally buzz when I get a haptic notification. This is simply a byproduct 
of metal rattling against metal, but I thought that the improved Taptic Engine 
in the Series 4 Watch might lessen the effect.



The thrill of the original Apple Watch can never be duplicated. The 
unfamiliarity and mystery of an entirely new product category is a rare 
experience. After wearing my first-generation model since launch day, I was 
burned out on Apple Watch. The device was aging and tired.

For me, the Series 4 has been a fresh start. Excitement and anticipation have 
been supplemented by genuine utility and practicality in my daily routine. 
Additions like the Haptic Crown and edge-to-edge watch faces continue to make 
it a joy to use.

For more thoughts on the Apple Watch Series 4, check out Zac Hall’s complete 
review.

-- 
The following information is important for all members of the V iPhone list.

If you have any questions or concerns about the running of this list, or if you 
feel that a member's post is inappropriate, please contact the owners or 
moderators directly rather than posting on the list itself.

Your V iPhone list moderator is Mark Taylor.  Mark can be reached at:  
[email protected].  Your list owner is Cara Quinn - you can reach Cara at 
[email protected]

The archives for this list can be searched at:
http://www.mail-archive.com/[email protected]/
--- 
You received this message because you are subscribed to the Google Groups 
"VIPhone" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to [email protected].
To post to this group, send email to [email protected].
Visit this group at https://groups.google.com/group/viphone.
For more options, visit https://groups.google.com/d/optout.

Reply via email to