Alex,

I suspect I'm afraid that it is the wrong way around at Apple's stores. HMRC 
are correct, their articles state so, their people state so, the RNIB web-site 
states so, my experience and understanding states so, as do my qualified 
certified auditors.

Apple will just be getting confused… they've likely been told by a client and 
its gone around like Chinese whispers… I will though, for good measure ring one 
of these Apple stores in question to see what they have to say.

As stated though in my earlier detailed message, the case speaks for itself. 
When you consider the rules on nil rating VAT.

The item can only be considered for nil rating where it is exclusively built 
for the blind, or, where a modification is done to it to make it usable. The 
modification is not a modification if it is a feature for all users, 
irrespective of disability.

In this instance, every iPHone since the 3GS has had Voice Over installed, and 
as such, the phones are not nil rateable under these conditions.

OK, now I've just phoned the three main London Apple Stores that I could think 
of off the top of my head. Two stated that they have heard of this, but, that 
the reduction of VAT is something that would be the responsibility of the 
customer to arrange, that they had no facility to lower their prices. Other 
than of course by the known discounts offered by Apple directly.

So that clears it up, if you went and bought your phone from Apple, then 
submitted the relevant claim form to HMRC, they would reject it on the bases 
that you would have to declare that no modification has taken place to your 
phone beyond standard manufacturing methods and the standard product 
specification.




Regards,

Neil Barnfather

Talks List Administrator
Twitter @neilbarnfather

TalkNav is a Nuance, Code Factory and Sendero dealer, as well as an Apple iOS, 
Macintosh and Android accessibility specialist. For all your accessible phone, 
PDA and GPS related enquiries visit www.talknav.com

URL: - www.talknav.com
e-mail: - [email protected]
Phone: - +44  844 999 4199

On 16 Oct 2012, at 16:03, Alex Wallis <[email protected]> wrote:

> Hi Neel and list,
> well I can see you have done thorough research, but my question is why have 
> three separate apple stores told different people that they can by apple 
> products vat free?
> I would suggest the fact apple includes VoiceOver means they have adapted the 
> product to be useful to the visually impaired.
> I suggest this issue should be investigated further, as we already know apple 
> stores have mixed training about this, so its quite possible HMRC might be 
> giving out inaccurate information as well.
> 
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