Thanks for sharing this. It’s good to know that Apple is willing to hold steady on giving us more privacy options.
Sent from my iPhone > On Dec 16, 2020, at 11:46 PM, M. Taylor <mk...@ucla.edu> wrote: > > Facebook escalates feud with Apple over iOS privacy changes > The social network says changes in Apple's mobile software will hurt small > businesses. > Dec. 16, 2020 > By Angela Lang, cNet. > > Facebook is again criticizing upcoming privacy changes to Apple's iOS that > could uproot ad-tracking features used by apps. The social network on > Wednesday ran full-page newspaper ads saying the feature in iOS 14, expected > to be released early next year, will hurt small businesses. The company also > expanded on its position in a blog post, saying that Apple's new policy is > "more about profit than privacy." > > Apple announced several new privacy updates for iOS at its Worldwide > Developers Conference earlier this year, including a feature called App > Tracking Transparency that would require people to opt in to apps collecting > their data rather than needing them to opt out. The update threatens to > uproot several ad-tracking features in apps, including Facebook. In > September, Apple decided to delay the feature's rollout to 2021 so > developers could have more time to make necessary changes. > > Facebook's criticism of Apple is the latest in an ongoing public fight > between two of the world's largest tech companies. The social network, which > has also been under fire for failing to safeguard user privacy, views > Apple's changes as an attack on personalized advertising. Facebook makes > most of its money from ads, which allows it to avoid charging people a > subscription fee to use the social network. > > Facebook has previously said the iOS update would mean less profit for > advertisers because of less effective tracking. In the ads on Wednesday, > Facebook says: "While limiting how personalized ads can be used does impact > larger companies like us, these changes will be devastating to small > businesses." > > Apple has defended the tracking changes, saying they give users more > control. In a public letter last month, Jane Horvath, the company's privacy > chief, called out Facebook for its data collection practices and said Apple > remains "fully committed" to its app tracking transparency feature and other > privacy protections. > "Facebook executives have made clear their intent is to collect as much data > as possible across both first and third party products to develop and > monetize detailed profiles of their users, and this disregard for user > privacy continues to expand to include more of their products," Horvath > wrote. > > Dan Levy, who oversees ads and business products, said in a press call on > Wednesday that Apple was "behaving anti-competitively by using their control > of the App Store to benefit their bottom line at the expense of creators and > small businesses." If services turn away from ads and start charging a > subscription fee or in-app payments, Apple benefits because the company > makes money from fees charged to developers, Levy said. > > The impact to Facebook's business will be "less severe" because the company > has a diverse ads business with more than 10 million advertisers. Compared > with small businesses, he said, Facebook "will be fine." > > "This is not just a tech fight over different pieces of technology and > policy," Levy said. "This is a set of changes and a start on what we believe > is a long strategic move from Apple towards fundamentally changing how the > free internet and advertising works for small businesses." > > Steve Satterfield, a director of privacy and public policy at Facebook, also > said during the press call that it will also support Epic Games, the company > behind the popular video game Fortnite, which filed a lawsuit against Apple > earlier this year alleging the iPhone maker engaged in anti-competitive > practices by demanding up to a 30% cut of app sales made on the iPhone and > iPad. Epic Games also sued Google and Fortnite was removed from Apple's App > Store and the Google Play Store. > "We are prepared to provide relevant information in their litigation about > how Apple's policies are hurting the millions of people and businesses who > use our services," Satterfield said. > Epic didn't immediately respond to a request for comment. > > The Facebook ads criticizing Apple, which were earlier reported by > Bloomberg, appeared in newspapers including The Washington Post and The Wall > Street Journal. > > Original Article at: > https://www.cnet.com/news/facebook-escalates-feud-with-apple-over-ios-privac > y-changes/?ftag=CAD090e536&bhid=22694667381686839172315209628767&mid=1320422 > 8&cid=643954770 > > > -- > The following information is important for all members of the V iPhone list. > > If you have any questions or concerns about the running of this list, or if > you feel that a member's post is inappropriate, please contact the owners or > moderators directly rather than posting on the list itself. > > Your V iPhone list moderator is Mark Taylor. 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