Target to add 'enhanced Apple shopping experiences' in store and online
Thursday, February 25, 2021

Mac Daily News

Target today announced an enhanced Apple shopping experience for its
customers. The new shopping experience debuts online and will begin rolling
out in select locations this month, with additional locations scheduled to
roll out by the end of this fall.

The retail collaboration builds on Target and Apple's more than 15-year
relationship by combining Apple's latest products with the convenient
shopping experience and fulfillment services. The new shopping destination
offers an even easier way to shop for Apple products at Target by bringing
these products and accessories together in one space that has been designed
for guests to experience new products through demonstrations and
knowledgeable Target Tech Consultants, who will receive specialized training
from Apple.

"Apple products are popular with Target's guests, and this new, dedicated
shopping experience offers enhanced service and expanded offerings, building
on our strength as a go-to destination for electronics," said Christina
Hennington, executive vice president and chief growth officer at Target, in
a statement. "This new model was created with Target's guests in mind, and
we'll continue to learn and enhance the experience through future rollouts
later this year."

Target and Apple collaborated on the enhanced experience, which extends the
assortment of Apple products at Target. The dedicated space features new
lighting fixtures and displays for iPhone, iPad, Apple Watch, AirPods,
HomePod, Apple TV and other Apple accessories. On Target.com or via the
Target app, guests will now find a dedicated Apple experience that features
an extended assortment of Apple accessories.

In addition to this new buying experience, customers can take advantage of
all the benefits of shopping at Target when they visit the dedicated
in-store and online Apple shopping destination. This includes enjoying 5%
off their Apple purchases when using their Target RedCard, as well as
Target's convenient pickup and delivery options, including Drive Up, Order
Pickup and same-day delivery with Shipt.
Store List 

The dedicated Apple shopping destinations will begin setting at the
following 17 Target stores, with additional locations rolling out in 2021
and beyond:
T2180 (Monticello, MN)
T0324 (San Jose, CA)
T1397 (Oklahoma City, OK)
T2516 (Allen, TX)
T1766 (Hurst, TX)
T1797 (Austin, TX)
T1032 (Irving, TX)
T1354 (San Antonio, TX)
T0687 (Gainesville, FL)
T1790 (Orlando, FL)
T1820 (Clearwater, FL)
T2848 (Miami, FL)
T1159 (North Wales, PA)
T2764 (Newark, DE)
T1266 (Woburn, MA)
T1532 (Nashua, NH)
T1915 (Latham, NY)

MacDailyNews Take: From being relegated to a dusty shelf in Sears, with
broken keyboards missing keys often without power cords, to "enhanced Apple
shopping experiences" with dedicated in-store and online Apple sections in
retail stores like Target and Best Buy; shows just how far Apple has come in
the last 20 some odd years.

Original Article at:
https://macdailynews.com/2021/02/25/target-to-add-enhanced-apple-shopping-ex
periences-in-store-and-online/


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