I'm pasting the text of the article below, followed by the link to the web site:

Starbucks is aiming to makes its stores more accessible for all of its guests.
Starbucks now offers a third party app that connects people who are blind or 
visually impaired with agents who can help them access information, including 
the menu.Starbucks
March 15, 2021, 7:55 PM UTC / Source: TODAY
By Ronnie Koenig
Starbucks is now offering more options to make their stores and ordering 
experience accessible to all individuals. Starting today, customers will have 
access to Aira, a third party app that connects people who are blind or have 
low vision with agents who can help them access information, including the 
menu. This summer, locations across the U.S. and Canada will also offer menus 
printed in large-format and in braille.

These changes are coming as Starbucks is working to be more inclusive of all 
its customers.

"At Starbucks, it has long been a part of our mission to create a culture of 
warmth and belonging," said Katie Young, senior vice president of growth and 
development at Starbucks in an email to TODAY Food. "We want all of our 
customers to feel welcome when they enter our stores, in all of the communities 
we serve. Integrating accessibility throughout our business gives us the 
opportunity to offer the Starbucks experience to even more customers. We know 
that the more we design for inclusion, the better our business will be."

In its Starbucks Stories, the company describes the experience of Susan, a 
woman who lost her vision as a teenager due to multiple sclerosis.

"Earlier this month, Susan walked into a Seattle Starbucks and, using Aira, was 
able to ask a remote agent to describe the layout of the store so she could 
navigate to the order line and point-of-sale, read the menu to her and describe 
options in the pastry and Ready-to-Eat and Drink cases and on the counters," 
read the story.

"'It helps me scan the environment and learn what's there and do it quickly,' 
she said.

Instead of having to try to remember what's on the menu, and possibly miss new 
seasonal options, through Aira, 'I can be like every other customer with the 
same number of choices,' she said."

"We first learned about Aira's service from a blind individual while gathering 
feedback from our customers and seeking to better identify and understand their 
needs," said Sevana Massih, inclusion and diversity program manager of 
accessibility in an email to TODAY Food. "Ensuring we collaborate with the 
disability community, early in the design stage, and seeking their feedback 
often is making us a better company."

In October of 2018, Starbucks opened its first US Starbucks signing store in 
Washington DC, where sign language and high tech options assist guests with 
communication. The store provides employment opportunities for Deaf and hard of 
hearing partners and led by partners fluent in American Sign Language.

"It would be awesome if all businesses were as progressive as Starbucks," wrote 
customer Dallin Smuin on TikTok after a great experience in the coffee chain's 
drive-thru lane where he was able to communicate his order through sign 
language via the assistance of an employee and a high tech video display that 
allowed them to interact.

During the pandemic, Americans have been relying on the drive-thru more than 
ever as a way to pick up everything from coffee drinks to fast food from the 
safety of their vehicles. Sit-down restaurants have even gotten in on the 
drive-thru game to keep customers coming back as people dine out less due to 
COVID-19.

"...The pandemic has accelerated the industry's move to create new access 
points, many using technology, that provide customers more choices to fulfill 
their desire for restaurant meal solutions," Hudson Riehle, senior vice 
president of research, National Restaurant Association in an email to TODAY 
Food.

Ronnie Koenig
Ronnie Koenig is a writer for TODAY.com, covering the food and pop culture 
beats. She also writes about health and wellness, parenting and relationships 
for NBC Better and TMRW x TODAY, serves as a senior editor for New Jersey 
Family, and contributes to The New York Times and Real Simple. She is a 
graduate of Barnard College and a mom of twins.

Starbucks offers new service to make menu accessible to blind, low vision 
customers 
(today.com)<https://www.today.com/food/starbucks-offers-new-service-make-menu-accessible-blind-low-vision-t211772>



Richard

Ralph's Observation:  It is a mistake to allow any mechanical object<>to 
realize that you are in a hurry.


My web site, www.turner42.com<http://www.turner42.com>



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