This is awesome news in my opinion. As long as Apple doesn’t screw it up, this could be what classical music fans who don’t want to pay for the Primephonic subscription, which I did for two years until I couldn’t justify it anymore, Have been hoping for. Apple acquires Primephonic classical music streaming service to improve Apple Music Macworld.com / Roman Loyola
Apple on Monday announced that it has acquired Primephonic, a streaming media startup with a focus on classical music. In a press release, Apple says that users will be able to access Primephonic playlists and exclusive audio content, and that a “dedicated experience with the best features of Primephonic” will eventually be available. Digital music can be challenging to manage on streaming services—the metadata system for music files was created with popular music in mind. Apple made some improvements years ago when Apple Music was called iTunes, but it still was frustrating for classical music listeners. With the Primephonic acquisition, Apple says it can provide a better experience, with the ability to search by composer and repertoire, as well as “detailed displays of classical music metadata, plus new features and benefits.” Primephonic started three years ago to bring a better streaming experience for classical music fans. A note on the Primephonic website seems to indicate that the three-year-old company saw the acquisition as necessary for it to achieve its goals. “As a classical-only startup, we can not [sic] reach the majority of global classical listeners, especially those that listen to many other music genres as well,” said the company. “We therefore concluded that in order to achieve our mission, we need to partner with a leading streaming service that encompasses all music genres and also shares our love for classical music.” Primephonic users can continue to use the service for free until it is shut down on September 7, and they can get six months of Apple Music for free. Apple will release a dedicated app for classical music next year that will have features that Primephonic are familiar with, plus “more added features.” Original Article: https://www.macworld.com/article/354463/apple-aquires-primephonic-classical-music-streaming-service.html Sent from my iPhone -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: [email protected]. Your list owner is Cara Quinn - you can reach Cara at [email protected] The archives for this list can be searched at: http://www.mail-archive.com/[email protected]/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/viphone/46331DE2-5589-4865-9C23-47B2142F8BFA%40gmail.com.
