Thank you so much for this interesting article. 'Richard Turner' via VIPhone <[email protected]> schrieb am Di. 1. Okt. 2024 um 20:56:
> > Diageo and Nestlé Increase Inclusivity with Accessible QR codeMajor > brands have implemented Accessible QR (AQR) codes across several product > lines to improve user experiences and inclusivity in product information > access. > > Sean Riley <https://www.packworld.com/home/contact/21138301/sean-riley> > > Sep 30, 2024 > > [image: Ketel One, a brand under the Diageo umbrella, has integrated AQR > codes onto the packaging of its ready-to-serve cocktails, including its > Espresso Martini and Cosmopolitan offerings in the USA.] > > 1. Brands incorporate accessible QR Codes for vision-impaired > ------------------------------ > > Global brands Ketel One and Nestlé have embraced Accessible QR (AQR) > codes, a cutting-edge solution from Zappar, a member of the Active & > Intelligent Packaging Industry Association (AIPIA), to enhance product > accessibility for visually impaired consumers. They have implemented them > across several of their product lines to improve user experiences and > inclusivity in product information access. > > Ketel One, a brand under the Diageo umbrella, has integrated AQR codes > onto the packaging of its ready-to-serve cocktails, including its Espresso > Martini and Cosmopolitan offerings in the USA. This makes Ketel One the > first spirit brand to leverage accessible QR technology, reaffirming its > commitment to inclusivity and innovation. According to Carl Nolet Jr., an > 11th-generation family member of the brand, the decision to adopt AQR > technology stemmed from the desire to provide consumers with more > accessible product information, particularly for individuals who are blind > or have low vision. The QR codes will allow these consumers to scan the > product packaging using accessibility apps such as Microsoft Seeing AI, Be > My Eyes, and Envision, unlocking information about the product, allergens, > and even recipe suggestions. > > Nestlé has also embraced AQR technology, launching it on two of its > flagship confectionery brands, KitKat and Quality Street. The accessible QR > codes, which are now live on KitKat multipacks and across the Quality > Street range, offer enhanced access to product details without the need for > additional app downloads. Shoppers can scan the QR codes using their > existing accessibility apps, making it easier for those with sight loss to > obtain information on product content, allergens, and more. > > The partnership between Zappar and these iconic brands highlights a > growing industry focus on creating inclusive packaging solutions. John > Worsfold, Head of Solutions Innovation at the Royal National Institute of > Blind People (RNIB), praised the initiative, emphasizing the importance of > collaboration with major companies like Diageo and Nestlé in making > packaging more accessible to consumers who are blind or have low vision. > > For brands, the benefits of this technology extend beyond accessibility. > By integrating AQR codes, companies can further connect with consumers > through digital touchpoints, such as augmented reality (AR) campaigns or > interactive websites, enriching the overall consumer experience. This dual > functionality enhances engagement while fulfilling the crucial need for > inclusivity in packaging. > > As more brands look to improve their accessibility practices, Diageo and > Nestlé are setting a strong precedent with their early adoption of Zappar’s > AQR technology. With over 315 million people worldwide affected by > blindness or low vision, solutions like these are becoming essential for > ensuring that all consumers can make informed purchasing decisions > independently. > > *Companies in this article* > > > > > > > https://www.packworld.com/trends/package-design/article/22921802/diageo-and-nestl-increase-inclusivity-with-accessible-qr-code > > > > Richard, USA > > "INTROVERTS UNITE ... > > SEPARATELY IN YOUR OWN HOMES" > > -- as seen on a T-shirt with a power fist raised > > > > My web site: https://www.turner42.com > > > > (sent from my iPhone 16 pro) > > > > -- > The following information is important for all members of the V iPhone > list. > > If you have any questions or concerns about the running of this list, or > if you feel that a member's post is inappropriate, please contact the > owners or moderators directly rather than posting on the list itself. > > Your V iPhone list moderator is Mark Taylor. 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Your V iPhone list moderator is Mark Taylor. Mark can be reached at: [email protected]. Your list owner is Cara Quinn - you can reach Cara at [email protected] The archives for this list can be searched at: http://www.mail-archive.com/[email protected]/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/viphone/CAAoBCb8xg-E4jjb8poKQvdch0Mh%2BObNP-vUBLmEZAK0xsv92Mg%40mail.gmail.com.
