Apple's "I'm Not Remarkable" has won the Emmy for Outstanding Commercial, giving one of the year's most acclaimed pieces of accessibility storytelling television's top advertising honor.
The film, directed by Kim Gehrig and produced by Somesuch, was honored Saturday during Night One of the 78th Emmy Awards at the Peacock Theater in Los Angeles. The Television Academy officially credits Apple as the agency and Somesuch as the production company on the winning work. The victory came against an unusually strong field of nominees: The win is especially notable because Apple competed against itself. Alongside I'm Not Remarkable, the brand's holiday film "A Critter Carol," created by TBWA\Media Arts Lab, also earned a nomination. But I'm Not Remarkable stood apart from the moment it arrived last December for International Day of Persons with Disabilities. Rather than frame disability through adversity, inspiration or overcoming impossible odds, the film follows deaf and disabled college students simply living their lives - going to class, navigating dorms, moving across campus and heading out with friends. Then it turns it all into a musical. Gehrig's film bursts across lecture halls, hallways, dorm rooms, quads and parties, with the students themselves at the center of the performance. Accessibility technology appears throughout, but rarely calls attention to itself. Features including Magnifier on Mac, Braille Access, Accessibility Reader, VoiceOver, AssistiveTouch and Live Captions function as part of everyday life rather than technological miracles. Watch on YouTube <https://www.youtube.com/watch?v=KmFPWxjmnqE> Original source: https://reel360.com/article/apples-im-not-remarkable-wins-outstanding-commer cial-emmy/ Richard, USA, The only way to make sense out of change is to plunge into it, move with it, and join the dance." -- Alan Watts (1915-1973) My web site: https://www.turner42.com <https://www.turner42.com/> From: [email protected] <[email protected]> On Behalf Of Richard Turner via groups.io Sent: Monday, September 7, 2026 1:09 PM To: [email protected] Subject: [BlindApples] apple commercial wins Emmy Award Richard, USA, The only way to make sense out of change is to plunge into it, move with it, and join the dance." -- Alan Watts (1915-1973) My web site: https://www.turner42.com <https://www.turner42.com/> _._,_._,_ _____ Groups.io Links: You receive all messages sent to this group. View/Reply Online (#37295) <https://groups.io/g/BlindApples/message/37295> | Reply to Group <mailto:[email protected]?subject=Re:%20%5BBlindApples%5D%20apple%20comm ercial%20wins%20Emmy%20Award> | Reply to Sender <mailto:[email protected]?subject=Private:%20Re:%20%5BBlindApples% 5D%20apple%20commercial%20wins%20Emmy%20Award> | Mute This Topic <https://groups.io/mt/121134894/142124> | New Topic <https://groups.io/g/BlindApples/post> _____ BlindApples links: ________________________________________ To send a message to the list, or start a new topic, send to: [email protected] <mailto:[email protected]> To receive a list of email commands to control your subscription via email, send a blank message to: [email protected] <mailto:[email protected]> _____ Your Subscription <https://groups.io/g/BlindApples/editsub/142124> | Contact Group Owner <mailto:[email protected]> | Unsubscribe <https://groups.io/g/BlindApples/leave/10648826/142124/380003781/xyzzy> [[email protected]] _._,_._,_ -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: [email protected]. Your list owner is Cara Quinn - you can reach Cara at [email protected] The archives for this list can be searched at: http://www.mail-archive.com/[email protected]/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/viphone/00dc01dd3f05%2416f38f70%2444daae50%24%40comcast.net.
