Interesting!...   got all the key emotive terms to make a good  article for 
a wider readership and all the right catch words to be impressive;  but 
seems to lack specifics we look for, not least, Price!  Maybe I missed it 
amongst all the detail, but 3rd party developers come out with all the 
exciting terms, but don't seem to say what we, the target user base, gets in 
the box.

Sure we'd like a device to do all this,   the iPhone does do all this!  so 
more precisely,  what and how does it do it for us?

RobH, JMO.

----- Original Message ----- 
From: "Fred Olver" <[email protected]>
To: <[email protected]>
Sent: Thursday, June 06, 2013 7:09 PM
Subject: new accessible phone for the blind.


America's First Mobile Smartphone & Service for The Blind and Visually 
Impaired.

PRNewswire.
June 5, 2013.

Project RAY Ltd., developer of the first smartphone specially designed for 
eye-free operation, and Odin Mobile, the nationwide provider of cellular 
service dedicated to providing mobile communication services to the blind 
and visually impaired, today announced America's first full mobile service 
for the blind and visually impaired.

"This collaboration will provide the blind the ability to access smartphone 
technology through a unique user interface that emphasizes simplicity and 
ease of use," said Robert Felgar , general manager of Odin Mobile. "Odin 
Mobile is excited to partner with Project RAY to make advanced mobile 
technology more accessible to the blind."

Features of America's first full mobile service include:

. Odin Mobile's full telephone service including voice, text and data, with 
customized eye-free setup and services.

. Affordable smartphone developed by Project RAY specially for the blind, 
from its unique operating system & eye-free operation to specialized 
built-in apps and content.

. Multiple built-in services for the blind and visually impaired within a 
single affordable device and one unified user experience - including voice 
calls, email, messaging contact list services, calendar, GPS, advanced WEB 
remote assistance, voice recorder, panic and emergency services, color 
identification, pictures transcription, banknote recognition, and more.

. Advanced communication and lifestyle services such as book and magazine 
subscriptions built into the off-the-shelf device.

. Unique operating system and user interface specially developed for 
eye-free operation including single gesture access to frequently used 
numbers and functions, one-hand operation, homogeneous interface across 
multiple system functions and services.

"Together with Odin Mobile, and with the initial and invaluable support of 
Qualcomm's Wireless Reach program, we are excited to bring the affordable, 
lifestyle changing benefits of smartphone technology and services to 
millions of blind and visually impaired people throughout the United 
States," said Boaz Zilberman , Founder & CEO of Project RAY. "Our RAY 
smartphone combined with Odin Mobile's full-cellular services for the blind 
and visually impaired, will finally bring to this important community the 
same services available to the mainstream full-sighted community."

Project RAY and Qualcomm Wireless Reach collaborated on the first trial and 
commercial launch of the RAY device in Israel in early 2013. As one of the 
project's primary funders, Qualcomm provided technical advice, support, 
funding and in-kind contributions in support of the development of a device 
that successfully promotes independence and social inclusion for people with 
disabilities.

"We are proud to work with Project RAY and support their objective of 
bringing a mobile device to market that supports blind and visually impaired 
people so they can access resources and information independently," said 
Kristin Atkins , Senior Director of Government Affairs for Qualcomm. "Our 
team at Qualcomm Israel worked closely with Project RAY on the operational 
and product efforts of the first RAY device enabling independence and a 
richer social life for users by providing an all-in-one, independent-living 
companion capable of eye-free input, text-to-speech, access to content, 
navigation, label recognition, augmented reality and integration with social 
networks. This is a great example of how working with partners, we can help 
improve people's lives with the latest technology."

America's first full mobile service provided by Odin Mobile, including RAY, 
the world's first mobile device specially developed for the blind and 
visually impaired, will be officially launched at the 2013 M-Enabling Global 
Summit organized in cooperation with FCC and ITU on June 6-7 in Washington.

About Odin Mobile:
Based in Rockville, Maryland, Odin Mobile is a T-Mobile MVNO focused on 
providing unparalleled mobile service to the visually impaired. Every aspect 
of its innovative service is designed to make it easier for the visually 
impaired to take full advantage of mobile technology. Its mission is to 
narrow the gap between the extent to which the visually impaired and general 
populations use mobile services. For more information, please visit 
www.odinmobile.com.

About Project RAY:
Project RAY Ltd. develop and market breakthrough accessibility solutions for 
blind and visually impaired people. The flagship product, the RAY 
smartphone, is an integrated mobile device developed especially for eye-free 
usage. It features a common user interface across all system functions, apps 
and services including voice calls, email, messaging, calendar, GPS, 
advanced WEB remote assistance, voice recorder, panic and emergency 
services, and more. RAY leverages cutting edge mobile technologies to afford 
all blind and visually impaired people the lifestyle improvements we all 
take for granted in today's smartphone world: greater independence, 
spontaneity and mobile accessibility to services we use daily. For more 
information, please visit www.project-ray.com

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