Yes, Apple hasn't published the details of how this setting works (that I'm 
aware of) but I would recommend having the setting on to limit ad tracking. 
Another battery-saving setting may be found under Settings, Privacy, Location 
Services, System Services. I would recommend disabling "location-based iAds" to 
prevent location services from being used whenever apps display advertisements.

Grant

On 2013-06-06, at 2:09 PM, "Sieghard Weitzel" <[email protected]> wrote:

> Keith,
>  
> From what I heard on the Today in iOS podcast, Rob thinks it’s not a bad idea 
> to set the limit ad tracking to on and, I think, he actually said it may even 
> save a small amount of battery.
>  
> Regards,
> Sieghard
>  
>  
> From: [email protected] [mailto:[email protected]] On Behalf Of 
> Kramlinger, Keith G., M.D.
> Sent: Thursday, June 06, 2013 2:03 PM
> To: '[email protected]'
> Subject: Advertising items in Settings
>  
> Hi,
>  
> I noticed an Advertising item near the bottom of the list in General 
> Settings, About on my iPhone 5. This item contains an On / Off toggle for 
> Limit Ad Tracking, and Reset Advertising Identifier.
>  
> Anyone know more about these?
>  
> I don’t recall ever setting an advertising identifier in the first place.
>  
> Wondering if I should toggle to On the Limit Ad Tracking, and the reset my 
> Advertising Identifier.
>  
> Thanks. Keith
>  
>  
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