An interesting read.
Apple hires fresh talent for 'iWatch'By Tim Bradshaw, FT.com July 15, 2013 -- Updated 0346 GMT (1146 HKT) The company has begun hiring "aggressively" for the new "iWatch" project in recent weeks, say people familiar with Apple's plans for the wearable device.STORY HIGHLIGHTS Apple has begun hiring 'aggressively' for 'iWatch' wearable computer project Questions raised about Apple's ability to create or redefine new product categories CEO Cook: "amazing" new products on their way this fall and in 2014 (Financial Times) -- Apple has embarked on a hiring spree to tackle design problems with its "iWatch" wrist computer, bringing in fresh expertise amid concern that the launch of its first new product since the death of Steve Jobs could be at least a year away. The company has begun hiring "aggressively" for the project in recent weeks, say people familiar with Apple's plans for the wearable device, a move that shows it has stepped up development but which raises questions over the ability of its own engineers to develop wearable technology. As Apple moves from iPods, iPhones and iPads into an entirely new category of product, it is looking beyond its existing staff in Cupertino for the talent required to build it -- an indication that the endeavour involves "hard engineering problems that they've not been able to solve", according to one source. Tim Cook, Apple's chief executive, could still decide not to launch the product, just as past ideas have been scrapped, these people said. However, the iWatch -- a brand for which Apple has made several applications to trademark -- has now progressed from an exploratory phase to having several dozen employees dedicated to its development. Could an 'iWatch' make Apple cool again? Apple discloses data request numbers Is Apple regaining its shine? The timing of the hiring spree implied the iWatch would not be ready for launch until the latter part of next year, said people familiar with Apple's thinking, a blow to some investors who have been eager to see evidence that Apple's innovators still have the ability to create or redefine new product categories. Read more at http://edition.cnn.com/2013/07/14/business/apple-talent-iwatch/index.html?er ef=edition Neal -- You received this message because you are subscribed to the "VIPhone" Google Group. Post a new message to VIPhone by emailing [email protected]. Search and view the VIPhone archives by visiting http://www.mail-archive.com/[email protected]/. Reach the VIPhone owner and moderators by emailing [email protected]. Unsubscribe and leave VIPhone by emailing [email protected]. More VIPhone group options can be found by visiting http://groups.google.com/group/viphone?hl=en. --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
