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From: MacDailyNews
To: [email protected]
Sent: Wednesday, January 08, 2014 2:45 PM
Subject: [New post] T-Mobile to pay off all early termination fees when you
switch from AT&T, Sprint or Verizon
MacDailyNews posted: "[cfsp key="google_adsense_300x250"]T-Mobile is
eliminating one of the last remaining obstacles for individuals and families
wanting to switch from AT&T, Sprint or Verizon to the Uncarrier by offering to
pay off their early termination fees. With an el" Respond to this post by
replying above this line
New post on MacDailyNews
T-Mobile to pay off all early termination
fees when you switch from AT&T, Sprint or Verizon
by MacDailyNews
[cfsp key="google_adsense_300x250"]T-Mobile is
eliminating one of the last remaining obstacles for individuals and families
wanting to switch from AT&T, Sprint or Verizon to the Uncarrier by offering to
pay off their early termination fees. With an eligible phone trade-in, the
total value of the offer to switch to T-Mobile could be as high as $650 per
line.
"We're giving families a 'Get Out of Jail Free
Card,' said John Legere, president and chief executive officer of T-Mobile, in
a statement. "Carriers have counted on staggered contract end dates and hefty
early termination fees to keep people bound to them forever. But now families
can switch to T-Mobile without paying a single red cent to leave them behind."
Customers have been attracted to T-Mobile for its
no annual service contract Simple Choice Plan, industry-leading JUMP! upgrade
program, unlimited global data at no extra charge in 100-plus countries, and
most recently for Free Data for Life on every tablet - up to 200 MB of free 4G
LTE data every month for as long as they own their tablet and use the
registered device with T-Mobile. But Nielsen research suggests up to 40% of
families hold back from switching because of high early termination fees
(ETFs), and a recent online poll conducted by GigaOM suggests that 78% would
switch to T-Mobile if their ETF was paid. ETFs can cost as much as $350 per
line. Multiply that two, three or four times for a family, and switching
becomes an extremely expensive proposition.
"Carriers like to make you think you're just
signing up for two years with their family plans, but with staggered expiration
dates and early termination fees, they're really locking you in forever," said
Mike Sievert, chief marketing officer for T-Mobile, in a statement. "Now,
families are free to switch without worrying about early termination fees. And
by switching to T-Mobile, a family of four can save $1,880 over two years
compared to an AT&T shared family plan."
Here's how T-Mobile's offer to pay off these fees
works:
Starting tomorrow, customers from the three major
national carriers who hand in their eligible devices at any participating
T-Mobile location and switch to a postpaid Simple Choice Plan can receive an
instant credit, based on the value of their phone, of up to $300. They then
purchase any eligible device, including T-Mobile's most popular smartphones,
now priced at $0 down (plus 24 monthly device payments, for well-qualified
customers). After customers get the final bill from their old carrier (showing
their early termination fees), they either mail it to T-Mobile or upload it to
www.switch2tmobile.com. T-Mobile then sends an additional payment equal to
those fees, up to $350 per line. Trade-in of their old phone, purchase of a new
T-Mobile phone and porting of their phone number to T-Mobile are required to
qualify.
T-Mobile is also making it easier for its
longtime customers to migrate to Simple Choice plans as well without incurring
any migration fees. To qualify for this option a current customer under
contract trades in their current device and purchases a new T-Mobile device and
switches to Simple Choice. In addition to waiving the migration fee, T-Mobile
will also eliminate the existing annual service contract for that customer's
line.
With a Simple Choice Plan from T-Mobile, families
start with one line at $50 per month for unlimited talk, text and Web with up
to 500 MB of 4G LTE data. They can add a second phone line for $30 per month,
and each additional line is just $10 per month. In short, a family could get
four lines for $100 per month (plus taxes and fees). The potential savings are
so significant that if every single AT&T, Sprint and Verizon customer switched
to a Simple Choice Plan, T-Mobile estimates they would save up to $20 billion
collectively each year.
Source: T-Mobile US, Inc.
MacDailyNews | Wednesday, January 8, 2014 at 3:45
pm | Tags: AT&T, carriers, early termination fees, iPhone, John Legere, Sprint,
T-Mobile, Uncarrier, verizon | Categories: News | URL: http://wp.me/p19WFc-vks
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