If successful, this would be fantastic. Begin forwarded message:
> From: MacDailyNews <[email protected]> > Date: 8 June 2014 2:05:49 NZST > To: [email protected] > Subject: [New post] Apple running massive project to map the inside of every > large building on earth > Reply-To: "MacDailyNews" > <[email protected]> > > > Respond to this post by replying above this line > New post on MacDailyNews > > > > Apple running massive project to map the inside of every large building on > earth > by MacDailyNews > [cfsp key="adsense_336x280"]"Apple has embarked on an ambitious program to > use the sensors in its iPhones to map the large indoor areas of stores, > offices, event spaces and commercial buildings, according to Onyx Beacon CEO > Roman Foeckl, who attended Apple's WWDC conference for developers. (Onyx both > markets beacons and provides management software for beacon owners)," Jim > Edwards reports for Business Insider. "The effort isn't a secret — Apple has > been seeding commercial spaces with its iBeacon technology for months. But > most people don't know that iBeacon exists, or what it is for. And Apple is > using a range of technologies in addition to iBeacon to create its indoor > maps. Business Insider asked Apple for comment but we didn't hear back." > > "Foeckl says Apple is likely now ahead of Google when it comes to indoor > mapping. That is significant because indoor maps will generate revenue in the > future for stores and shops in malls and arenas. It could also generate > revenue for Apple," Edwards reports. "iBeacons are small devices that detect > the Bluetooth signal coming from iPhones. They can be used to ping the > iPhones of people walking by with offers or useful messages, such as 'hey, > you're walking by a Starbucks.'" > > "The indoor map strategy is also interesting because Apple's last major > mapping launch, the Apple Maps app, was a disaster," Edwards reports. "Apple > has since fixed Apple Maps, and now it may have a jump on Google in the > indoor sector. 'Apple has learned from its mistakes from the initial launch > of map services and won't repeat with launch of indoor mapping,' Foeckl says. > "iBeacon and Bluetooth are opt-in technologies. You have to choose to switch > them on, and you can turn them off anytime. Apple's updated iOS 8 mobile > operating system will also come with much more detailed privacy controls, in > part for this reason. If Apple wins its indoor maps race, it could gain a > fortune... Indoor maps could be even more lucrative, because users are just a > few inches from the products being sold and the checkout where they pay for > them. iBeacons will let marketers know that a shopper is in the candy aisle, > looking not just at the chocolate display, but at the > milk-chocolate-macadamia-nut section. It's that precise." > > Much more in the full article here. > > MacDailyNews Take: Apple's public silence over iBeacon is deafening. > > Related articles: > GE integrates iBeacon into new LED light fixtures, Walmart installing in > stores worldwide - May 29, 2014 > Walgreens and Walmart testing iBeacon, Motorola Solutions launches iBeacon > marketing platform - May 7, 2014 > Virgin Atlantic trials Apple iBeacon tech for iPhone users at London Heathrow > Airport - May 2, 2014 > New York City bars to use Apple’s iBeacon for pub crawl promo - April 28, 2014 > New sunglasses with iBeacon notify you when lost, act as beacons in retail - > April 28, 2014 > Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement - March 11, > 2014 > SXSW deploys iBeacons to improve attendees’ experience - March 6, 2014 > Apple releases iBeacon specification, begins MFI program certification for > Bluetooth LE devices - February 25, 2014 > Major League Baseball completes iBeacon installation at first two ballparks - > February 14, 2014 > Will iBeacon alerts be a welcome way to add value to retail visits or just a > new way to spam? - February 14, 2014 > Apple’s iBeacon turns location sensing inside out: ‘Where am I?’ becomes > ‘Here I am!’ - February 10, 2014 > Why Apple’s iBeacon technology is ahead of the pack - February 3, 2014 > Apple’s iBeacon heralds dawn of ‘nudge’ advertising - February 3, 2014 > NFL rolls out iBeacons for Super Bowl fans in Times Square and MetLife > Stadium - February 1, 2014 > Major League Baseball deploying thousands of iBeacons for Opening Day - > January 31, 2014 > Apple’s iBeacon and the future of retail store shopping - January 21, 2014 > Apple patent application reveals secure iWallet system with iBeacon - January > 16, 2014 > Apple’s revolutionary iBeacon: Sometimes the biggest changes in technology > have the smallest beginnings - January 13, 2014 > Company rolls out Apple’s iBeacon to grocery stores - January 6, 2014 > Apple’s iBeacons are creating a new market - December 30, 2013 > Anybody else want an Apple ‘iServe home’ server with iBeacon accessories? - > December 18, 2013 > The Internet of iThings: Apple’s iBeacon already in 200 million iPhones and > iPads - December 16, 2013 > 4 reasons why Apple’s iBeacon is about to disrupt interaction design - > December 11, 2013 > Apple could have 250 million iBeacon-capable units in the wild by 2014 - > December 7, 2013 > Apple turns on iBeacon to guide shoppers at 254 U.S. retail stores - December > 6, 2013 > Bar deploys Apple’s iBeacon to give patrons free access to Newsstand > magazines - December 4, 2013 > Macy’s becomes first retailer to deploy Apple’s iBeacon for in-store presence > - November 20, 2013 > Beyond retail: What’s next for indoor location tracking with Apple’s iBeacon > - November 15, 2013 > Apple’s location-tracking iBeacon is poised to explode across retail faster > than anyone can imagine - October 25, 2013 > Attention, retailers: With iBeacon, Apple has figured out mobile marketing - > October 11, 2013 > Apple’s iBeacon to deliver completely interactive experiences for fans at MLB > stadiums - September 27, 2013 > Apple’s amazing iOS 7: Three game-changers hidden in plain sight - September > 26, 2013 > Apple’s brilliant iBeacons system will enable purchases, contextual > marketing, automated check-ins and much more - September 14, 2013 > Apple’s NFC killer: iOS 7′s iBeacons - September 11, 2013 > iBeacons may prove to be Apple’s biggest new feature for iOS 7 - August 29, > 2013 > > MacDailyNews | Saturday, June 7, 2014 at 10:05 am | Tags: advertising, > AirDrop, android, Apple, Apple MFI, Apple Passbook, beacon apps, beacons, > BLE, Bluetooth, Bluetooth LE, Bluetooth Low Energy, Duane Reade, e-payments, > GE, General Electric, Germany, google, Heathrow, iBeacon, iBeacons, indoor > mapping, iOS, iOS 7, iOS 8, iPad, iPad mini, iPhone, iPod touch, iWallet, > location tracking, Mac, Macy's, Major League Baseball, mapping, marketing, > MLB, mobile, mobile payments, Motorola Solutions, NFC, NFL, Onyx, Passbook, > privacy, proximity sensors, retail, Roman Foeckl, Virgin Atlantic, Walgreens, > Walmart | Categories: News | URL: http://wp.me/p19WFc-yTT > Comment See all comments > Unsubscribe to no longer receive posts from MacDailyNews. > Change your email settings at Manage Subscriptions. > > Trouble clicking? Copy and paste this URL into your browser: > http://macdailynews.com/2014/06/07/apple-running-massive-project-to-map-the-inside-of-every-large-building-on-earth/ > Thanks for flying with WordPress.com > -- The following information is important for all members of the viphone list. All new members to the this list are moderated by default. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. The archives for this list can be searched at http://www.mail-archive.com/[email protected]/. --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/viphone. For more options, visit https://groups.google.com/d/optout.
