On Thu, 4 Mar 2021, Fred Posner wrote:
On 3/4/21 12:52 PM, Oren Yehezkely wrote:
Overall it is a move by a giant to hurt small carriers and customers of
other companies by reducing functionality and raising their cost of
doing business.
Nothing I see impacts sms for individiual <-> individual or SMB <->
individual at low volume. In fact, it's specifically stated those do not
need to register.
A2P: Application-to-Person. Business to Individual.
P2P: Person-to-Person. Conversational SMS between two Individuals.
A2P: "50% Off at The Cloud Store This weekend" sent to 100,000 people
P2P: "Nah, I'm gonna stay home and watch The Expanse tonight" sent from
one person to one very special person
If you have a good relationship with your vendor(s), and you follow and
enforce CTIA Guidelines on acceptable volumes of P2P traffic, you can get
your traffic treated as P2P and avoid A2P tarriffs.
If you're sending business stuff, even 10-20 of the same or very similar
message to multiple people, it's A2P, and you'll pay the fee or lose your
P2P designation.
P2P isn't going away, you just have to earn it by keeping watch over your
SMS traffic.
Is it a significant change from "send anything you want to anyone without
consequence or cost?" Sure... though Verizon did this LAST YEAR, so I'm
not sure why AT&T doing it now is a sky-is-falling event. T-Mobile WILL do
it too, so plan now.
If your business model breaks because of the tarriffs for A2P SMS traffic,
bummer for you. Time to "pivot" or go bankrupt.
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Peter Beckman Internet Guy
[email protected] http://www.angryox.com/
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