Posted by Eugene Volokh:
Marketing Your Law Review Article:
A law-blogger writes me:
In [Academic Legal Writing] you stress that authors should tell
people about their articles. Here's a funny story about a failure
to do so.
I read [an article in a recent issue of a law journal]. I liked it
and linked to it -- and I e-mailed the author to tell him.
Turns out he reads my blogs, and even relied on them for some
research (I suspected as much) and was very pleased I linked to his
article.
The issue, of course, is why he didn't e-mail me a link to his
article? . . . [L]egal bloggers are about the best people to let
know about new articles.
I don't think I'm a big player or anything, but it's odd that
someone who reads my blogs and writes an article related to their
subject matter wouldn't tip me off. (I also noticed that the
article has been viewed by a substantially larger number of people
since I linked to it.)
I think the answer is that lawyers just don't know much about
marketing their legal articles, it seems.
Great advice -- and a great admonition to me, since the Publicizing
chapter in my book doesn't mention publicizing to law bloggers. Sounds
like I have a thing or two to learn about marketing, even though I'm a
law blogger myself, and someone who's interested (and moderately
experienced) in promoting ideas. D'oh.
In any event, this tip is going into the Third Edition, when (if) it
gets produced, but in the meantime, I place it here. Many thanks to my
correspondent for pointing it out.
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