Posted by Eugene Volokh:
San Francisco Regulating Bloggers?

   There's been much talk recently about a San Francisco ordinance that
   might regulate campaign-related speech by bloggers (see [1]this
   InstaPundit post for some pointers). The proposed text of the March 30
   version, the version that I think is the latest draft, is [2]here.
   I've held off on blogging about this because I wanted to figure out
   just what the ordinance means, and it's been surprisingly hard. I
   think I have enough to express at least a tentative opinion, though,
   so here it is.

   (1) The ordinance would require that every "electioneering
   communication" include a statement that says "paid for by" followed by
   the name of the person who paid for the communication. If the
   statement is in "printed" as opposed to "spoken" form, it must be in
   at least a 14-point type; presumably Web sites would be treated as
   "printed" material.

   This means that on our blog we'd have to say that the communication is
   paid for by whoever funds our blog (right now, since hosting fees are
   paid for by the law.com people, presumably that's what we'd have to
   say). On an anonymous blog that's funded by the blogger, the
   blogger-owner would have to reveal his identity. And imagine what
   would happen if other jurisdictions followed San Francisco's lead, but
   required different forms of disclosure. (It's true that for many posts
   the marginal cost is zero or near zero, but I think that under any
   sensible accounting system, one would have to say that if the blog
   costs money to host, someone is paying for the communications on the
   blog.)

   (2) "Electioneering communication" is defined as "any communication,"
   including an "internet . . . communication" that "refers to a clearly
   identified candidate for City elective office or a City elective
   officer who is the subject of a recall" and "is distributed within 90
   days prior to [the election]" "to 500 or more individuals who are
   registered to vote or eligible to register to vote in the election."
   So far, this suggests that blog posts which are likely to have been
   seen by more than 500 eligible voters in San Francisco are covered,
   though how one would prove such a thing?

   (3) However, "The term 'electioneering communication' shall not
   include . . . communications that constitute expenditures or
   independent expenditures under this Chapter." What does that mean?
   Well, unfortunately, the relevant Chapter doesn't define "independent
   expenditure," but California Government Code sec. 82031 -- presumably
   the best source of such a definition -- does:

     "Independent expenditure" means an expenditure made by any person
     in connection with a communication which expressly advocates the
     election or defeat of a clearly identified candidate or the
     qualification, passage or defeat of a clearly identified measure,
     or taken as a whole and in context, unambiguously urges a
     particular result in an election but which is not made to or at the
     behest of the affected candidate or committee.

   (It's possible that the "or taken as a whole and in context" portion
   is unconstitutional, given a recent appellate decision, but let's set
   that side for now.)

   If one follows this definition, then if your post advocates a
   candidate's election or defeat, you need not disclose the funding
   source, but if it mentions a candidate without expressly or by
   unambiguous implication urging his election or defeat, then you must
   have a disclosure statement. That sounds to be contrary to the
   proposal's likely purpose, but that's what the text seems to call for:
   The disclosure requirement applies to mentions of a candidate's name,
   but not to express or unambiguously implied advocacy (since the latter
   is the exempted "independent expenditure").

   (4) But wait, there's still more! "The term 'Electioneering
   Communication' [also] shall not include . . . news stories,
   commentaries or editorials ditributed through any newspaper, radio
   station, television station, or other recognized news medium unless
   such news medium is owned or controlled by any political party,
   politically committee or candidate." So if blogs are a "recognized
   news medium," then they're categorically exempted.

   But "recognized" by whom? What makes a medium "recognized"? What even
   makes it a "news medium"? Is The New Republic -- neither a newspaper
   nor an organ primarily focused strictly on news (its strength is
   analysis) -- a "recognized news medium"? How about Slate.com? The
   newsy Drudge Report? The somewhat less newsy Instapundit? The less
   newsy Volokh Conspiracy?

   In fact, the 1976 Supreme Court case [3]Hynes v. Mayor of Oradell
   struck down as unconstitutionally vague an ordinance that also relied
   on an undefined concept of "recognition." The ordinance regulated
   soliciting for a "recognized charitable cause," and the Court
   correctly pointed out that people couldn't tell what made a cause
   "recognized"; the same applies here, I think.

   (5) It does seem that the ordinance's reporting requirements -- which
   are considerably more burdensome than the disclosure requirements --
   probably won't be triggered by most blogs, since they apply only to
   people who spend at least $1000 in a year on "electioneering
   communications" related to San Francisco elections. But the disclosure
   requirements, which do indeed pose a nontrivial burden (see item 1),
   apply even if you don't spend $1000 on the blog.

                                   * * *

   So the bottom line is that I can't tell what the ordinance as
   currently drafted really means. Now some of the features I describe
   may well be unintentional, and perhaps they'll be clarified in future
   versions of the ordinance. But the version that I have seems to pose a
   serious risk of imposing nontrivial regulations on bloggers who
   mention San Francisco candidates before an election -- and, I think,
   violates the First Amendment on vagueness grounds.

References

   1. http://instapundit.com/archives/022200.php
   2. 
http://www.sfgov.org/site/uploadedfiles/bdsupvrs/committees/materials/041489.pdf
   3. 
http://caselaw.lp.findlaw.com/scripts/getcase.pl?court=us&vol=425&invol=610

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