Posted by Orin Kerr:
NASA Considers Ad Campaign To Persuade People to Care About NASA:
http://volokh.com/archives/archive_2006_12_24-2006_12_30.shtml#1167360074
From the [1]Associated Press:
Young Americans have high levels of apathy about NASA's new
vision of sending astronauts back to the moon by 2017 and
eventually on to Mars, recent surveys show.
Concerned about this lack of interest, NASA's image-makers are
taking a hard look at how to win over the young generation --
media-saturated teens and 20-somethings growing up on YouTube and
Google and largely indifferent to manned space flight.
"If you're going to do a space exploration program that lasts 40
years, if you just do the math, those are the guys that are going
to carry the tax burden," said Mary Lynne Dittmar, president of a
Houston company that surveyed young people about the space program.
. . .
At an October workshop attended by 80 NASA message spinners,
young adults were right up there with Congress as the top two
priorities for NASA's strategic communications efforts.
Tactics encouraged by the workshop included new forms of
communication, such as podcasts and YouTube; enlisting support from
celebrities, like actors David Duchovny ("X-Files") and Patrick
Stewart ("Star Trek: The Next Generation"); forming partnerships
with youth-oriented media such as MTV or sports events such as the
Olympics and NASCAR; and developing brand placement in the movie
industry.
Nothing like a government program to try to persuade people to
support a government program.
References
1. http://www.cnn.com/2006/TECH/space/12/28/space.youth.apathy.ap/index.html
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