Posted by Ilya Somin:
Internet Dating Websites and Diversity Across Institutions:
http://volokh.com/archives/archive_2007_05_27-2007_06_02.shtml#1180680634


   David's post about the [1]ill-advised lawsuit against E-Harmony for
   failing to provide options for same-sex dating is another example of
   [2]the conflict between diversity within institutions and diversity
   across institutions. If the plaintiff gets her way, E-Harmony and
   other dating services will have to cater to both homosexual and
   heterosexual daters. By the same logic, [3]J-Date will have to cater
   to gentiles as much as Jews, and so on. And of course gay dating
   websites would have to work to facilitate heterosexual dating as well.

   This result would greatly undercut the advantages of specialization
   and diversity. It would lead to the homogenization of dating websites,
   as all would have to cater to all groups equally. No site would be
   able to specialize in serving the distinctive needs of any one group,
   whether that group be gays, Jews, or evangelical Christians. Basic
   economics - and basic common sense - suggest that members of all these
   groups can benefit from diversity and specialization across dating
   websites. While many of the individual sites may have a very
   homogenous clientele that effectively "excludes" various groups, there
   is enormous diversity in the dating website market as a whole; that
   diversity is of course partly the result of the homogeneity of
   individual sites. And for those who do not want to limit their dating
   to a particular group, there are numerous generalist dating websites,
   such as [4]Match.com.

   If the suit succeeds, dating websites could try to mitigate the harm
   it causes by providing only pro forma equality to those groups they
   don't really want to cater too. For example, J-Date allows non-Jews to
   join on the same formal terms as Jews; but obviously the site is much
   less useful to those seeking gentile mates than those seeking Jewish
   ones, and it has many features that cater to the specific interests of
   Jews (e.g. - allowing participants to indicate which Jewish
   denomination they belong to, but not providing the same options for
   adherents of other religions). This kind of approach presumably would
   not satisfy the E-Harmony plaintiff. After all, E-Harmony already
   permits gays to join on the same formal terms as heterosexuals. It's
   just that the service it offers (the opportunity to date members of
   the opposite sex) has much less value for gays than for heterosexuals.

References

   1. 
http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2007/05/31/state/n190415D21.DTL
   2. http://volokh.com/posts/1174600569.shtml
   3. http://jdate.com/
   4. 
http://www.match.com/home/myhome.aspx?ER=sessiontimeout&ER=sessiontimeout&trackingid=0&trackingid=508123

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