Posted by Ilya Somin:
The Ethics of Naming Sports Teams After Ethnic Groups:
http://volokh.com/archives/archive_2009_05_10-2009_05_16.shtml#1242454460


   Senior Conspirator Eugene Volokh [1]notes that polls show that a
   majority of Native Americans do not object to the use of the name
   Washington Redskins by the DC NFL team. As a general rule, I don't
   think that it's wrong to name sports teams after ethnic groups. Eugene
   correctly points out that naming a team after a group is usually the
   result of positive associations with the group rather than negative
   ones. Certainly, no one objects to the Minnesota Vikings, the Boston
   Celtics, or the Notre Dame Fighting Irish. The Notre Dame case is
   particularly telling, given that the team's name includes not only the
   name of a nationality, but also references the stereotype that the
   Irish are unusually violent. Team names such as the Cleveland Indians
   and Atlanta Braves also seem unobjectionable. Indeed, using "Braves"
   as a team name seems little different from using "Vikings," in so far
   as both terms refer to a type of fearsome warrior associated with a
   particular ethnic group.

   I have always thought that "Redskins" is a tougher case because the
   word has a long history as an ethnic slur against Native Americans.
   Thus, I would expect them to find it offensive; and they might well be
   justified in taking offense. Certainly, blacks would have justifiable
   cause for anger if a pro sports team used the N word as a name, and
   Jews if a team started calling itself the "New York Kikes." The fact
   that most Native Americans nonetheless do not object to the NFL
   franchise's use of "Redskins" suggests that the term may have lost its
   insulting connotations. If it has, then it might be unobjectionable
   after all. However, I would need to see more data about current usage
   of the word and about Native American awareness of its past uses to
   reach a definitive judgment. Even if "redskin" is no longer much used
   as a slur in mainstream culture, it's possible that it still gets used
   in that way in some parts of the country with large Native American
   populations.

References

   1. http://volokh.com/archives/archive_2009_05_10-2009_05_16.shtml#1242423155

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