Posted by Eugene Volokh:
"White House Objects to Poster That Invokes Obama Children":
http://volokh.com/archives/archive_2009_08_09-2009_08_15.shtml#1250026704


   The poster is this: [pcrmposter.jpg]

   According to [1]The Washington Post, "the White House asked the
   Physicians Committee for Responsible Medicine to take down the ads,
   which feature Jasmine Messiah, a vegetarian who attends a Miami-Dade
   County public school that, she says, offers no vegetarian or vegan
   lunch options." According to the president of the Physicians
   Committee, the White House Counsel's office "made it clear that they
   viewed this as something that could lead to legal action if I wasn't
   responsive. But that was an implication."

   It's hard to evaluate the White House Counsel's office statements
   based on such a paraphrase, but if they did suggest that the reference
   to the President's daughters was legally actionable, they were wrong.
   The so-called "right of publicity" may go [2]further than I'd like,
   but even it doesn't go that far, especially in the context of a
   noncommercial poster that references someone in the course of making a
   political point. Such speech is protected by the First Amendment, and
   in any event not an infringement of the right of publicity in the
   first place. See, e.g., Vassiliades v. Garfinckel's, Brooks Bros., 492
   A.2d 580, 592 (D.D.C. 1985); Berkos v. NBC, Inc., 515 N.E.2d 668 (Ill.
   Ct. App. 1987); [3]765 Ill. Comp. Stat. 1075/1 et seq.. That the names
   aren't used is not itself dispositive, but the noncommercial nature
   and the fact that it involves something more than just selling a copy
   of someone's name or likeness should be dispositive.)

   Of course, if the people from the Counsel's office simply relayed a
   request on behalf of the President, asking the Committee to do what
   they argued was the morally right thing and not really threatening
   legal action, that's a different story. I'm not sure why that should
   come, though, from the Counsel's office; but maybe the Counsel's
   office has historically had a broad mandate in such matters.

   Still, even if the claim is that the Committee is doing something
   unethical or in bad taste, I don't see how that would be so. They
   aren't saying anything offensive or demeaning about the girls. They
   aren't faulting the girls for anything they've done. They're not, I
   think, putting them in a position where they might be deeply
   embarrassed if they see the ad, or if a friend asks them about it.

   In fact, the ad isn't about anything the girls did -- it's about what
   their relatively well-to-do parents are able to provide them, and what
   the Committee says the government should provide to all children (a
   position, incidentally, that I don't share on the merits). I don't see
   anything tasteless or ethically improper in commenting on public
   affairs, and in part on the options that the President has, by
   mentioning in this way the privileges that the President's children
   enjoy.

References

   1. 
http://www.washingtonpost.com/wp-dyn/content/article/2009/08/10/AR2009081003126.html?sub=AR
   2. http://www.law.ucla.edu/volokh/publicity.pdf
   3. 
http://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=2241&ChapAct=765%26nbsp%3BILCS%26nbsp%3B1075%2F&ChapterID=62&ChapterName=PROPERTY&ActName=Right+of+Publicity+Act.

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