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A copyright is simple and inexpensive. A registered
trademark is more expensive. A patent can be much more expensive. A copyright
has more protection than most patents. A registered trademark has near absolute
rights. Unless there are strong circumstances, like a major advancement in
state of the art technology, a patent process is a waste of time and money.
The energy devoted to the patent process can be a diversion and best spent on
product quality, performance and name recognition.
Watching new business startups, notice the time and
money they devote to selecting the design of their business card and office
furniture.
Get there " fustest with the mostest" as the battlefield
commander once stated. Later , if you wish to
play " Enron" displaying the crooked " E", you may
have the money to do it but the wisdom to choose not to.
In our market, we have the product in service, operating
and have our money while our competitors devote their time merging
several times over the past 10 years, destroying morale of their people each
time they merge. They change names as often as we introduce new products. Guess
who wins?
The old adage .. build a better mousetrap and customers
will beat a path to your door is something a banker would come up with,not a
businessman. Show me someone that can sell a product and we will build
them faster than you can sell them.
Consider this simple comment and you will have a better
insight into what " China" actually means. Sam Walton saw this years ago and
tailored WalMart around the concept. Our government is working for our
competitors by having advisors that have a banker mentality and lobbyists prove
it everyday. This is the dirty little secret to the free trade issue. Our nation
has the technology, we have marketing technology. we waste that
resource on stuff like TV ads for the Superbowl.
Richard
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