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Yum!!
Richard
----- Original Message -----
Sent: Monday, May 15, 2006 12:11 PM
Subject: Re: Marketing realities
That folks , is the real problem hindering the advance
of CF.. sell some and somebody will build some.
Well... Not
quite. You have to "Make something the dogs will eat - at least a
little..." and sell them. Then somebody will build some more. And
more "dogs will eat". Then somebody will build some more. Then somebody
will build some more... etc., etc. Look at the automobile
industry.
The biggest hurdle is to get cold fusion out of the
talk-talk-fuss-fuss, stage and into the sell-sell stage. But there has
to be "something the dogs will eat." (Not being insulting; it's simply a
good metaphor.)
P.
At 10:28 AM 5/15/2006 -0500, you
wrote:
Howdy Vorts,
One of
the realities of marketing is that you can build almost anything you can
sell but you cannot always sell what you can build.
Story of the "
world's best dog food manufacturer". They held a convention for their entire
worldwide organization. The leader addressed the audience with the
statements.. we make the best dog food, use the choice ingredients, have the
best can and label, spend the most on advertizing, pay the best
salaries..... my question is WHY DON'T IT SELL???
Nobody
would speak up even under prompting... finally a kid from Texas sitting in
the back shouted.. THE DOGS WONT EAT IT!!. Make something the dogs will eat
and we can sell it without the fancy.
The adage about
building a better mousetrap and people will beat a path to your door is hot
air talking.
Show me a person that can sell mousetraps and I can build
anything you can sell.
There may be ways to run engines on water but
it will sit in the garage until somebody can sell the idea.
That
folks , is the real problem hindering the advance of CF.. sell some and
somebody will build some.
Cameron Iron Works div. of Cooper
Industries started back in the Spindletop days early 1900's. A oil driller
sent his hand into Houston to get a blacksmith shop to build something he
had sketched on a paper bag. He told his hand not to come back without it .
Cameron built it and later had the blowout preventor that led the
industry.
Richard
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