See: An Activist's Guide to Exploiting the Media
http://www.worldcarfree.net/resources/freesources/activist.htm I think Steve Krivit knows how to play the game described in this document. This is overstated and too ideological, but the author makes some good points. Cold fusion researchers should pay attention to this kind of thing, but alas they do not. A lot of this does not apply to cold fusion researchers, such as the statement: "We're colourful, fun, outlandish and outrageous. Much as television executives might claim to hate us, television cameras love us." Cold fusion researchers are as dull as dishwater. - Jed
