July 17 Excerpts from The Engadget Interview: Sean McCarthy, CEO of STEORN

http://www.steorn.com/news/coverage/?id=1121

One particular quote which I thought was revealing:

[SEAN] "...the biggest mistake that we've made and obviously we have
to learn from our mistakes was to pre-announce the London demo. We've
paid the price for that, we won't do it again. But we will be doing
probably an awful lot more than we had intended. Basically when it
happens we'll be letting people know. It will not be that far away."


[Perhaps they should ask Emp. Jed for suggested demo strategies. ;-)]


* * * * *

Other selected excerpts from the interview:

....

[SEAN] So we spent a good six months ourselves just looking at the
systems and not full-time six months. We wouldn't jump on it and say,
you know, this is the solution to the world's energy crisis. We did it
in a fairly calm, rational manner and over a course of the six months
we began to realize that hey this, these readings are not due to some
measurement anomaly and that these readings are real. There are these
energy anomalies at certain speed ranges with certain magnetic
configurations and that's pretty much how we managed to convince
ourselves that it was worth pursuing.


[Sean's use of the term "certain speed ranges" does seem to suggest to
me that magnetic viscosity could indeed be a key principal, allegedly.
- svj]


...


[Q] As this is supposedly scientific phenomena that -- by your terms
-- redefines the laws of physics, shouldn't this be demonstrable
consistently? Of the machines that you brought, which by all
appearances looked like a very simple closed system, why did only one
machine work?

[SEAN] First of all, we only planned to get one machine working just
in the time frame. The spare bearings that we had we took from the
other systems, so at the end of the day we ended up on Thursday
morning with six bearings of which we had damaged five for whatever
reason. We were pretty sure we know the reasons whether people believe
them or not. I then had to make the decision to defer because the
reason that actually happened has nothing to do with the bearings, the
reason it happened was just the ridiculous time frame that we were
doing it in. So we will be doing a demo, again. Obviously people will
believe it when they see it and I can understand the skepticism about
that. It is a deferral, our guys are currently in the process of
rebuilding some more robust systems and changing some parts to prevent
the engineering thing from happening again and we'll be back out in
the near future with it.

[Q] So do you have a time-frame that you're looking at for the next demo?

[SEAN] What we've decided to do this time, is rather then beating
ourselves with a stick, we're going to get it running in a location
and then we are going to announce that people can watch it online. So
we are actually physically getting it operating, it will be the same.
The principle behind London, which was clearly a failed demo, was that
it wasn't for for a sequence of webcams to people to watch, but it was
equally physical, so that people could go there. We put in some PCs so
they could chat about it and so on. So the principle will be
identical, that it's both a physical location where people can go view
it. Obviously not everybody can do that, so people can watch it online
and chat directly with people there and discuss theories of where
batteries might be hidden and so and so on. It's a deferral, we have
decided that we will only announce it when it's actually live and in
place this time which is a mistake that we made last time. We should
have done that but didn't.

...

[SEAN] Again, obviously if I'm delusional, whatever answer I give is
going to be based on my own delusions. The only thing that I can say
-- I can say a couple of things about it. First thing is that the
answer that anybody looking at us and wants to know will ultimately be
delivered contractually. It's going to happen whenever it happens from
a bunch of scientists. So unless they're delusional as well, if they
agree with us then we deal with that at the time. If you stand back
from the failed demo and say ok, I don't think anybody should believe
this -- I wouldn't believe this in the circumstances, demo or no demo
-- there is a process that's in place that's a real process where real
scientists are going to draw a conclusion and that conclusion will be
made public.

[SEAN] The other side of it which I think is why people have taken the
delusional route is because an awful lot of people had expected us to
rig the demo. They expected us to have a hidden battery or whatever it
is. If we were in that business, believe me, there would have been a
spinning wheel. But we're just not in that business, the business of
scamming people or rigging demos. It failed, it's prototype
technology. Huge disappointment to us. We'll redo it. But the answers
to the question -- the demo doesn't answer the question, it provides
some thoughts from supporting evidence when it happens. But the answer
to the question will be done by professionals and then were either be
found to be delusional or not.

...


[Q] So what are you guys planning to do going forward that will
improve this process for the general public who is paying close
attention to what you're up to?

[SEAN] Obviously we are going to have to redo the demo. There is no
question that we are not going to do the demo. We will, as I said
before, not pre-announce it this time. We will get it set up properly,
but the ground rules will be identical. The ground rules will be
physical public access to the device, online webcams so it will be as
open as possible. If anybody has seen the intended device and then
realizes that it's, well, not impossible obviously to hide a certain
energy source, it becomes quite a convoluted process. So we are going
to try and demonstrate the technology in it's simplest, simplest
format in a place with public access where people can watch online and
talk to people there.

[SEAN] That will be one thing we have -- and to invite skeptics along.
We have to do that. We have to embrace the skepticism. But equally to
understand, these are not intended to be slam dunk results, because
they won't be. There will always be issues and rightfully so a simple
demo, no matter how long it lasts, isn't proof of the claim. Proof of
the claim is scientific analysis. But we are going to have to do other
things as well. I won't go into details, but the biggest mistake that
we've made and obviously we have to learn from our mistakes was to
pre-announce the London demo. We've paid the price for that, we won't
do it again. But we will be doing probably an awful lot more than we
had intended. Basically when it happens we'll be letting people know.
It will not be that far away.


****************************

Naive as it may sound, I guess I remain guardedly optimistic.

Regards,
Steven Vincent Johnson
www.OrionWorks.com

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