Why We Crave Creativity but Reject Creative Ideas ScienceDaily (Sep. 3, 2011) — Most people view creativity as an asset -- until they come across a creative idea. That's because creativity not only reveals new perspectives; it promotes a sense of uncertainty.
The next time your great idea at work elicits silence or eye rolls, you might just pity those co-workers. Fresh research indicates they don't even know what a creative idea looks like and that creativity, hailed as a positive change agent, actually makes people squirm. more... http://www.sciencedaily.com/releases/2011/09/110903142411.htm
