I believe that the ecat will lead to successful commercial products and Rossi will end up rich (even if he loses control and it is only from notoriety, prizes etc), but if the successors to the ecat are successful then his greatest notoriety will probably come from being a much used example for the next 2-3 generations by science, engineering, innovation, marketing and intellectual property teachers of how not to do things. If he is unlucky his name could even become a byword for screwing up.
