On the contrary, Heinz may love the idea. The faster the ketchup escapes, the more likely you are to "overpour." When that occurs, the 66 servings per bottle become, in practice, substantially fewer. This means the bottle will need replaced more frequently, and Heinz sells more ketchup.
Date: Mon, 28 May 2012 18:15:45 -0400 Subject: Re: [Vo]:No More "Anticipation" From: [email protected] To: [email protected] Heinz will not be excited either: A serving size of Heinz ketchup is 1 tablespoon, according to the nutrition label. The number of servings in a bottle of ketchup varies based on bottle size. For example, a 40-oz. bottle of ketchup contains about 66 servings. It is estimated that this technology will save up to 2 tablespoons per 40 oz. bottle thus stretching a bottle of ketchup 3% longer and reducing Heinz's revenue by $350 Milion annually... On Monday, May 28, 2012, Eric Walker wrote: On Mon, May 28, 2012 at 8:54 AM, Daniel Rocha <[email protected]> wrote: WTF!!!!!!!!! WOW!! Somehow they took ketchup, which is fine enough but not quite as good as its reputation, and made it look utterly unpalatable. When it comes to food, presentation is important. I wonder whether it will take a younger generation that hasn't seen ketchup in normal bottles before something like this will catch on. Eric
