----- Original Message -----
From: "Lamee Wouter" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Friday, September 29, 2000 6:21 AM
Subject: [voyager] Re: Cookies for advertisement (was: on-disk-cache)
> There appears to be another use for Cookies, which I haven't completely
> figured out yet. Just for the fun of it, I recently set my browser to
notify
> me before setting any type of cookie, and found out that a lot of banners
> and ads seem to want to set cookies. Just set your cookie prefs to 'always
> ask' and go to http://v3.vapor.com, the ad at the top wil try to set a
> cookie.

Yes, I have seen that.  The first thing that came to mind was ad rotation,
that way they could be sure each user saw a different ad each time they
visit the site.

> I haven't looked into it yet, but since banners and ads can come from
other
> sites, setting cookies from these sites would allow the source of the
banner
> or ad to see if you have visited other sites which show their banners.
This
> way, the banner and ad producers can try and find patterns in visitor
> behaviour and will probably try to modify the ads and banners to try and
> give you more specific ads they think you will like.

That could be.  If they are able to get the referring site info and tie it
to the cookie they give you, then some stats could be generated for ad
targeting.

> For the PC, there was a program called AtGuard (not available any more),
> which filtered out banners and advertisements very effectively. It seemed
to
> be based on the principle that most commercial sites use names like
> 'advertisement' for their banner includes, so filtering out anything that
> has 'adv' in it gets rid of 90% of the ads.
>
> This kind of functionality would be really great, as it not only gets rid
of
> unwanted ads, it will render pages faster and require less bandwidth.

Try Naviscope.  http://www.naviscope.com  It does local DNS caching and
blocks ads, both of which speed up browser use considerably.

Has anyone considered implementing ad blocking in an Amiga browser?  The
Naviscope docs say that it is pretty easy for them to do, as something like
95% of the ads come from a handfull of servers.  Local DNS caching would be
nice too, but I'm not real sure where that would get implemented.  Naviscope
sets itself up as a proxy to accomplish DNS caching, so I would guess some
Amiga program could do that too if the user set a local proxy.

Chris

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