Actually Kent, on a Okuma reel a fly shop would only make about $5. Okuma is
not a price protected product and it's margins are pitiful, this is why you
won't find it in a flyshop, 99% of all products in flyshops are price
protected(ever notice why Ross reels are the same price at all the shops),
generally margins are 40% mark-up, this means if a shop buys it for $60 it
sell for $99.95.
bt
----- Original Message -----
From: <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Friday, September 14, 2001 5:06 PM
Subject: Re: Retailing 101 (was: RE: Okuma reel ?)
> Good points, Kent. I always appreciate your input.
>
> A fly shop definetly has to make enough profit to stay in business so I
can't
> fault them on that one and the mark up scenario makes sense. I also
agree
> that fly shops provide service to a market niche that is somewhat
different
> then the mass retailers that tend to carry the brand names with lower
profit
> margins.
>
> Thanks for the retailing 101 lesson. I often don't consider things from
that
> angle.
>
> Mike W
>
>
