$3500 and $1700 guitars!?!?! Yikes! Now I know why you afford to buy Ross
reels . . ;
----- Original Message -----
From: <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Saturday, September 15, 2001 10:52 AM
Subject: Re: Retailing 102 (was Re: Retailing 101 (was: RE: Okuma reel ?)
> Kent, I am going to have to expose my lack of knowledge of marketing even
> more and ask the following.
>
> In any industry there are companies and products that survive by making a
> quality product at a fraction of the cost of the competition. They do
quite
> well in the marketplace and are often found in the mid level retailers and
> some high end retailers stores. They somehow bridge the perception gap of
> being lowend junk even though their price is low and move up to a middle
end
> or lofty middle end in the consumers mind. How do they survive and why do
> retailers bring them onboard if the profit margin is lower?
>
> For example, I play acoustic guitar a lot and currently own two very
> expensive Taylor guitars. One cost $3500 and one cost $1700. I love the
> sound, they look great and I feel confident that I made a good investment.
> Yet for my next guitar, a camping guitar if you will, I will be purchasing
a
> Seagull guitar made in Canada. It isn't all solid wood like my Taylors
are
> but the top is solid wood which is where most of the tone comes from.
The
> guitar is rather plain to look at but it sounds great. As good as my
> Taylors? Well no, but it sounds a lot better then most guitars at 3X the
> price. How much does it cost? $300. Professional guitarist and
beginner
> alike rave about how good these guitars are for the money.
>
> Another example is that I do a lot of hunting. You can purchase your
Leupold
> scope for around $300+. They are one of the best, no question. Yet
Simmons
> puts out some very comprable scopes for about 1/3 the price. Again, they
> won't have all the features of the Leupold but they contain all of the
> critical ingrediants and for all your common hunting experiences and work
> great in the rain, snow, fog.
>
> The best example I can think of in the fly fishing industry is the St.
Croix
> rods. They match warrenties, offer a good number of models etc. They
won't
> have the exotic wood reel seat on them till you hit their high end rod and
in
> my opinion, they don't dampen the vibration from casting as well as my
Sage,
> yet I am looking at paying 1/5 to 1/3 the price of a Sage depending on the
> model I go with.
>
> Not trying to add fuel to an arguement but your input got my wheels a
turning
> and I am one of these people who likes to ask "Why?" all the time. Guess
I
> never grew out being a 3 year old, haha.
>
> Mike
>
>
