Just for the record.

I have been told from people I trust in these matters very much (Jeff Serena 
and others) that there is no statistical evidence of an increase in new 
people to fly fishing around the time of said movie. There is statistical 
evidence that points to the possibility that some people who were non-fly 
fishing fishers switched to or incorporated more fly fishing into their 
regime during that time.

This would fly in face of the idea that more affluent non-sportsmen flocked 
to the past time; more likely was an increase in fly fishing Bubba types. *G* 
What I suspect is more accurate and industry stats bear out more is that 
marketing wizzes took a hold of the idea of turning the affluent 80's folks 
towards more upscale gear et al. for their pursuit. What this might mean is 
that instead of bringing yuppies (I'm not really sure what the term even 
means anymore) to the sport, the sport finally started to cater to all the 
yuppies and yuppie wannabes who were already among us.

I have seen the enemy and they is us!!! -Pogo-

Have fun
Paul

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