on 29/07/04 09:48, Martin Hill at [EMAIL PROTECTED] wrote:

> Well, it looks like this service might finally provide the sorts of benefits
> that TIVO provides in the USA but for only $2 per week or so.  So the
> question for us Mac users is can we get Elgato to integrate ICE into their
> EyeTV Mac digital TV product?  What do you reckon Daniel?
> 
Hmmm,

If it's as effective as it claims, advertisers will start looking for better
ways to spend their advertising dollars so what might that mean?

€   TV companies with less advertising revenue buying cheaper programs to
maintain profits - wouldn't bode well for program quality (there again
program quality & ratings don't seem to be necessarily related).

€   Advertisers concentrating more on product placement within the actual
programs - hate to think how far that might go.

€   More sponsored programs where the products are pushed by the program
(think backyard blitz type programs where all the products & suppliers are
pushed more).

Don't get me wrong, it sounds like a good idea & I'd love to screen out ads
- I just wonder what the long term outcome will be.

Anyway, I'm probably straying off-topic here - apologies.


Cheers


Neil
-- 
Neil R. Houghton
Albany, Western Australia
Tel: +61 8 9841 6063
Fax: +61 8 9841 6137
Email: [EMAIL PROTECTED]