To call the Nedland's Nextbyte store (or even the Digilife ones,
though they're better) an Apple Store is really the problem. We don't
have any proper Apple stores as far as I'm concerned. The US has it
worked out, I wonder if Sydney/Melbourne have a better experience?
Adam
On 30/04/2005, at 9:01 AM, Paul Weaver wrote:
Last week I received Apple eNews April 21. It said:
"In just eight days--on Friday, April 29--you'll be able to
purchase Mac OS
X version 10.4 Tiger at special "Tiger World Premiere" events at
Apple's
retail stores and Apple Authorized Resellers. Festivities--which
include
demos, workshops, and prizes--begin at 6:00 pm sharp.
We'd like everyone to see as many of the new features in Mac OS X
v10.4
"Tiger" as possible. So on Friday, April 29--just 8 days from now--
we'll be
celebrating the availability of the newest version of Mac OS X with a
special Tiger World Premiere event at every Apple Store.
The Mac Geniuses at your local Apple Store will be out in force.
Demonstrating Spotlight. Taking you for a spin around the Dashboard.
Explaining the new capabilities of .Mac Sync. Setting up "Smart
Folders."
Showing you how you can chat in 3D with iChat AV 3. And much more."
----------------
It sounded pretty interesting, so I trolled along last night to
Nedlands at
the designated time with two of my daughters. I'm sorry to say
that our
experience was nothing like what was promised in Apple's advance
publicity.
Like none of the above like zilch man! Instead they had opted
for the
osmosis method of demonstration. This is where a potential
customer with a
pocket full of cash stands alone in front of a monitor and absorbs
invisible
Macca Waves. Zzzzzz! Its great no effort required by any
staff. But I
found it a bit embarrassing standing there not knowing if anything was
actually getting through. They should have some sort of flashing
light so
you can tell when Macca Waves are radiating.
We had a look at the other software on the rack and by 6.20pm the
place was
empty apart from us and the several counter staff. I made a small
purchase
and casually mentioned that I had been under the impression there
would be
a more vigorous promotion of the new product, supposedly to be
assisted with
some Apple sponsorship. They stared at me. They were perplexed.
There was
an Apple Australia rep on hand too, and he was perplexed.
Naturally, I was
perplexed too. My daughters were perplexed about why I had dragged
them
there. We were all perplexed together.
--
Dr Paul R. Weaver
http://www.livejournal.com/users/fremantlebiz/2004/
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